A few months ago, I posted a note on my Facebook page about how our cat brought a dead mouse into the house, got chased around by us (looking like idiots), and eventually dropped the dead mouse in the cat toy box alongside her catnip toys.
My peeps loved that note and shared so many stories of the cool things their cats have done (with and without dead critters).
It was a great non-business, non-marketing post — just a funny story I wanted to share. I got THREE emails from people who had seen or commented about that post, thanking me for it, and asking me if I had any openings for private clients. One person even said, “If you have six cats, you’re my kind of business coach!” (Kitties got an extra treat that night for giving me the funny story, too.)
It’s not just the “here is what I offer in my business” posts that get attention. When we’re acting real, authentic, human…people can see and touch us in a new way. And we get to connect so beautifully with our clients and students, really communicating about ALL that matters to us in our worlds.