I invite you to join my on a journey where I’ll either fall flat on my face, or soar above the clouds. This is my year of Risk Taking. Every year I have a “theme” for what I’ll do or be that year. This year’s theme is taking risks; last year’s theme was keeping focus.
I might as well start off taking risks early, eh? So here goes:
Business Risks #1 and #2.
Risk #1: I’ve been thinking for a long time about offering mini-classes, just 60 or 90 minutes on a very narrow topic, for a very inexpensive price. In a world where everyone is offering 90-day training programs or 12-month training programs, I’m going against the flow. And I like it! (And it scares the you-know-what out of me.) I have no idea if this will succeed or flop, but if I don’t try it, how will I know? So I’m grabbing my First Risk by the horns…I’ve taken a mini-topic (action planning) and created a 90-minute class around it. Just diving in.
Risk #2: I’ve been wondering a lot about how much lead time people really need and want between the time you start to market a class, and the actual start date of the class. Do people need four weeks to think about it? Six weeks? One day? Typically I’ve begun to announce a class about four weeks before the start date, and that’s worked fairly well. But I want to experiment with a much shorter time period: one week. So my Second Risk is to start marketing the action planning class tomorrow, just 7 days away from the start date of January 14. Sink or swim. What’s the worst that could happen?
(Look for my announcement about the One Action Now class tomorrow, or visit www.OneActionNow.com to check it out.)
What about you? What would be a risky thing for you to do this year, this month, that scares you a little, but also excites you and challenges you to grow and experiment? How do you figure out whether it’s a risk worth taking? How will you feel if you don’t take the risk?
For me, risk-taking is not a natural activity. I’m more cautious, a planner, a person who likes to have her ducks in a row. But how can I explain the exhilaration, the FREEDOM I feel, in taking these two risks today??? Yeeeehaaaaw! 🙂
P.S. I’ll let you know how these two risks pan out and share with you my stories of other risks I’ll take in 2010. Stay tuned…and fasten your seatbelt!