A few years ago in the grocery store, I had an epiphany of the effectiveness of marketing message and marketing differentiation.
How can you stand out in a crowded marketplace?
My husband loves cheese — specifically cheddar cheese. He swoons over the decision about which cheese to purchase. He’ll stand in front of the display of cheeses in the market for ages and ages, reading each and every label, like he was choosing the next Nobel Prize winning cheese.
Finally he selected one cheese among them all and put it in our shopping cart.
I laughed so hard my stomach hurt when he rationalized his latest cheese-buying decision:
“Look. Right here on the label is says ‘Hand milked by Amish farmers.’ It must be great cheese.”