A few years ago in the grocery store, I had an epiphany of the effectiveness of marketing message and marketing differentiation.
How can you stand out in a crowded marketplace?
My husband loves cheese — specifically cheddar cheese. He swoons over the decision about which cheese to purchase. He’ll stand in front of the display of cheeses in the market for ages and ages, reading each and every label, like he was choosing the next Nobel Prize winning cheese.
Finally he selected one cheese among them all and put it in our shopping cart.
I laughed so hard my stomach hurt when he rationalized his latest cheese-buying decision:
“Look. Right here on the label is says ‘Hand milked by Amish farmers.’ It must be great cheese.”
Hilarious! It makes me wonder, how do Amish farmers hand milk differently from any other farmer?
I guess they figured we had a good, wholesome association in our minds with Amish farming techniques, so therefore anything they do must be simple, wholesome and delicious. What I think is funny is this: what about the rest of the cheese-making process? Is that all done by hand, too??? LOL! 🙂
I envisioned the cheese coming directly from the cow – no process needed. LOL
Well, THAT would make it simple and wholesome, eh? LOL