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Marketing & Sales

Home » Self-Employed Success Blog » Marketing & Sales » Page 6
Why Marketing Fails #5: Niche Exhaustion

Why Marketing Fails #5: Niche Exhaustion

Karyn Greenstreet

When it comes to marketing to multiple niches, I have two words of advice: 1. Go ahead! There's nothing wrong with targeting multiple niches. BUT... 2. Pick one and become a leader in it, then move on to the second one. If you try to go after too many niches (target audiences) at the same time, you will wear yourself out. It's exhausting and …

Why Marketing Fails #5: Niche ExhaustionRead More

Filed Under: Marketing & Sales

Why Marketing Fails #3: No Follow-Up

Why Marketing Fails #3: No Follow-Up

Karyn Greenstreet

There are some people in the world who love the challenge of "cold calling" -- that is to say, you enjoy calling people who you have never met, have never had any contact via email or phone, and asking them whether they need your product or service. But what about those people who contact you and ask about your products and services? They're …

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Filed Under: Marketing & Sales

We Won’t Eat What We Don’t Understand

We Won’t Eat What We Don’t Understand

Karyn Greenstreet

Aly and I had lunch with my Mom and Dad at a trendy fusion restaurant with a highly creative menu. While we were happily trying Turkey Wraps with Butternut Squash inside, what did my Dad have? A steak sandwich and a Coke. "Dad," I said, "Why not try something new?" My Mom chimed in: "Because we won't eat what we don't understand." I cracked up …

We Won’t Eat What We Don’t UnderstandRead More

Filed Under: Marketing & Sales, Online & Social Media Marketing

Step Into Your Leadership Potential

Step Into Your Leadership Potential

Karyn Greenstreet

Whatever your business model, whatever your industry, your clients are crying out for your leadership. They want you to bring a community of like-minded people together to share creative ideas and solutions. They want to hear what you have to say on the subjects which are most important to them. They don't want to be brainwashed or …

Step Into Your Leadership PotentialRead More

Filed Under: Marketing & Sales

Fun Dad

On Being YOU in Business

Karyn Greenstreet

One of my clients, George, asked me whether his marketing is "professional enough." He was worried that his text was "too personal" and didn't make his company look like a large company. George is a very funny, likable, insightful person. His email newsletter is extraordinarily humorous and real. He's always telling stories about himself and his …

On Being YOU in BusinessRead More

Filed Under: Marketing & Sales

Hand-Milked by Amish Farmers

Hand-Milked by Amish Farmers

Karyn Greenstreet

A few years ago in the grocery store, I had an epiphany of the effectiveness of marketing message and marketing differentiation. How can you stand out in a crowded marketplace? My husband loves cheese -- specifically cheddar cheese. He swoons over the decision about which cheese to purchase. He'll stand in front of the display of cheeses in the …

Hand-Milked by Amish FarmersRead More

Filed Under: Marketing & Sales

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