A few years ago in the grocery store, I had an epiphany of the effectiveness of marketing message and marketing differentiation. How can you stand out in a crowded marketplace? My husband loves cheese -- specifically cheddar cheese. He swoons over the decision about which cheese to purchase. He'll stand in front of the display of cheeses in the …
The Value of Double Opt-ins
When creating an email mailing list, there is a feature you should consider using: the double opt-in. A double opt-in works like this: First, a person who wants to be on your mailing list either fills out a form on your website or gives you their email address in some other way. That's the "first opt-in." Second, the mailing list system sends …
Passionate Students Become Passionate Clients: How to use teaching to grow your business
It’s getting harder and harder to get your customer's attention. They are deluged with information, so they scan-click-delete. Yet they cry out in the night for someone to explain things simply. The rules of modern marketing have changed, and it’s only going to get worse. You’d better find the most effective, most efficient marketing techniques …
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Redesign Your Marketing Model
If you've been in business for a while, you probably already have a marketing model that is working for you. Or, at least it used to work for you... There are seven different areas in your business where rethinking and reinvention are possible: Marketing is a great area for innovation and change! Have things changed in your business and …
Watch Out for the Hey-Baby-Wanna-Get-Lucky Marketers
There are two things I cannot abide: liars and thieves. This is a story about a liar. Last night, I got an email from an internet marketing company who knows nothing about marketing and nothing about me. How do I know? I simply read his marketing email to me. It started like this: I've been following your blog for some time now and I …
Watch Out for the Hey-Baby-Wanna-Get-Lucky MarketersRead More
Are Email Newsletters Dead?
There are three email newsletters I read faithfully, every single time they enter my Inbox. I subscribe to over 20 newsletters, but only three are "never miss reading" newsletters. Would you say email newsletters are dead because I don't read 17 immediately, or would you say it's very much alive because of the three I read right away? There's …