There are three email newsletters I read faithfully, every single time they enter my Inbox. I subscribe to over 20 newsletters, but only three are "never miss reading" newsletters. Would you say email newsletters are dead because I don't read 17 immediately, or would you say it's very much alive because of the three I read right away? There's …
The 60-Second Newsletter Concept
Do you spend too much time writing your newsletter each month? Do your readers actually read it…or is it too long? These days your customers are time-constrained. There's always too much to do, too many appointments, too many tasks. Finding time to read your newsletter may be asking too much. Enter the "60-Second Newsletter" …
Is Election Stress Affecting Your Business?
Whether it’s the USA election or Brexit, September 11 or Hurricane Katrina, the uncertainty that surrounds world events brings up anxiety in people and changes their behavior, which in turn affects your marketing and sales. I've spoken with several colleagues who are having a difficult time filling autumn classes or getting clients to commit to a …
“Ground Truth” and the Importance of Market Research
I know. I know you’re excited about your new business ideas. I know you have a great idea and when you tell others about it, they think you have a great idea, too. A great idea is the birth of a new small business. But as a self-employed small business owner, you can’t afford to take chances on ideas without getting more information about …
“Ground Truth” and the Importance of Market ResearchRead More
Don’t Wait to Become “an Expert” in Your Field
There’s really only three ways to get known as an expert in your field: teaching, speaking, writing. Let’s do it! Do not wait for someone's approval or permission. Don't wait until you know more -- there's always an audience who knows less about a topic than you do -- and there's always an opportunity for you to learn more. Don't wait until …
The Importance of Kitchen-Tested Recipes
When a cook is writing a cookbook, he tests each recipe in his own kitchen to make sure the instructions are 100% accurate. He may also have friends and colleagues test the recipe, as ovens, ingredients and altitude have a sneaky way of affecting a recipe's success. Let's relate this back to selling services and products. Regardless of your …