• Menu
  • Skip to right header navigation
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Passion For Business Logo

Small Business Consulting for the Entrepreneur

  • About Us
    • Meet Karyn Greenstreet
    • Meet Aly Greenstreet
  • Contact
  • Search
  • Home
  • Consulting
    • Small Business Development & Strategy Consulting
    • Marketing Strategy Consulting for Small Business
    • Small Business Consulting Programs
    • Compass Master Program
    • How to Select a Small Business Coach or Consultant
    • Industries We Serve
    • Small Business Coach vs Consultant?
    • FAQ
  • Coaching
    • How Coaching Works
    • Quiz: Are You Ready for Coaching?
    • Small Business Coach vs Consultant
    • Small Business Consulting Programs
    • Mentor Coaching For Coaches
  • Blog
  • Free Resources
    • Are You Ready to Take the Leap and Grow Your Business?
    • Discover the Missing Link
    • Setting and Raising Your Fees
    • Speed Up Growth: Start a Mastermind Group
  • Training
  • Speaking
    • Meet Karyn Greenstreet
    • Clients
    • Locations
    • Testimonials
  • About Us
    • Meet Karyn Greenstreet
    • Meet Aly Greenstreet
  • Contact
  • Search
  • Home
  • Consulting
    • Small Business Development & Strategy Consulting
    • Marketing Strategy Consulting for Small Business
    • Small Business Consulting Programs
    • Compass Master Program
    • How to Select a Small Business Coach or Consultant
    • Industries We Serve
    • Small Business Coach vs. Consultant – What’s the Difference?
    • FAQ
  • Coaching
    • How Coaching Works
    • Quiz: Are You Ready for Coaching?
    • Small Business Coach vs Consultant
    • Small Business Consulting Programs
    • Mentor Coaching For Coaches
    • FAQ About Small Business Coaching and How it Works
    • Industries We Serve
  • Blog
  • Free Resources
    • Setting and Raising Your Fees
    • Discover the Missing Link
    • Are You Ready to Take the Leap? Business Self-Assessment
    • Speed Up Growth: Start a Mastermind Group
  • Compass Master Program
  • Speaking
    • Meet Karyn Greenstreet
    • Clients
    • Locations
    • Testimonials
Home > Self-Employed Success Blog > Marketing & Sales > Why Marketing Fails #7: Not Tracking Success and Failure
Why Marketing Fails #7: Not Tracking Success and Failure

Why Marketing Fails #7: Not Tracking Success and Failure

Karyn Greenstreet

You MUST have a way to measure the results of all your marketing. Tracking the success or failure of a marketing techniques solves the age-old question of “Which marketing techniques should I use?”

For instance:

  • When you posted an status update on Facebook, did it increase traffic to your website?
  • When you sent out your last email broadcast, did it produce sales?
  • When you wrote your last blog entry, did it produce comments, shares or link backs?
  • When you did SEO on your website, did it increase your rankings in the search engine results?
  • When you made your free offer, did people subscribe to your mailing list?

Never, never start a new marketing technique without having a clear idea of what result you want from that technique, and a way to measure those results.

And at the end of each month take a look at those results and compare them to the results you wanted. Just because something produced poor results doesn’t mean you should give it the heave-ho. The first thing you should do it see if there are tweaks you could make that would produce better marketing results. Only after repeated failure should you get rid of a technique that is not producing for you.

Read the complete Why Marketing Fails blog series here:

  • Why Marketing Fails: Introduction
  • Why Marketing Fails #1: Market Research
  • Why Marketing Fails #2: Follow-the-Herd Marketing
  • Why Marketing Fails #3: No Follow-Up
  • Why Marketing Fails #4: Blindfold Marketing
  • Why Marketing Fails #5: Niche Exhaustion
  • Why Marketing Fails #6: Lack of Repetition
  • Why Marketing Fails #7: Not Tracking Success and Failure

Filed Under: Marketing & Sales

Previous Post: «Why Marketing Fails #6: Lack of Repetition Why Marketing Fails #6: Lack of Repetition
Next Post: Which Teaching Method Is Right For You and Your Students? Which Teaching Method Is Right For You and Your Students?»

Footer

Services

Small Business Consulting
Small Business Coaching
Compass Master Program
Mentor Coaching for Coaches

FAQ

What is Coaching?
Small Business Coach vs Consultant
Industries We Serve

Resources

Self Employed Success Blog
Free Ebook: Discover the Missing Link
Free video tutorial: Setting and Raising Your Fees
Free Tutorial: Start a Mastermind Group

Connect

+1 (610) 381-4332

Email Us

  • Facebook
  • LinkedIn
  • Twitter

Site Footer

Copyright © 2021 All rights reserved.
Privacy and Cookie Policy