Don’t go after the “once and done client” when you could be thinking about “lifetime clients” instead.
Lifetime clients are those who come back again and again because they love what you have to offer and you’ve listened to their needs — throughout their entire lifetime. Whether it’s their entire human lifetime, the lifetime of their business, the lifetime of their career, or the lifetime of their goals, there are many ways you can help repeatedly.
What changes will they go through in their personal and professional lives that you can help them with?
What’s the next logical step on their path where you can serve them?