Don’t go after the “once and done client” when you could be thinking about “lifetime clients” instead.
Lifetime clients are those who come back again and again because they love what you have to offer and you’ve listened to their needs — throughout their entire lifetime. Whether it’s their entire human lifetime, the lifetime of their business, the lifetime of their career, or the lifetime of their goals, there are many ways you can help repeatedly.
What changes will they go through in their personal and professional lives that you can help them with?
What’s the next logical step on their path where you can serve them?
I have been reading your blog for about a year and gain a lot of knowledge from your posts. Thank you!
I started my own private practice (June 2010) as a psychotherapist and would like to eventually include coaching. As a new business owner I love the value I receive from being able to use your expertise.
To grow my business I have had a logo designed, I write a blog and had business cards designed with my logo.
Now, I am preparing to put together a brochure and I am feeling stuck and lost as to what I should include. What are the parts necessary for it to be an effective marketing tool for my particular industry/career?
Brenda Bomgardner, MA, NCC
As with all marketing, the first thing is to think: Who will ready my brochure? And what do they want and need from me? By knowing your audience and what benefits your services offer them, you can write a great brochure. Also, think about which questions they frequently ask you when considering a psychotherapist, and include the answers to those questions in your brochure.
Best of luck!