There are three email newsletters I read faithfully, every single time they enter my Inbox. I subscribe to over 20 newsletters, but only three are "never miss reading" newsletters. Would you say email newsletters are dead because I don't read 17 immediately, or would you say it's very much alive because of the three I read right away? There's …
How Customers Make Buying Choices
I LOVE reading about the psychology of marketing! Have you read The Art of Choosing by Sheena Iyengar? She's a social psychologist and a professor of business at Columbia University. She studies how people make decisions, which all small business owners can apply immediately when you market your services and products. It's an especially helpful …
Nurturing the Not-Ready Customer Through the Buying Cycle
Wouldn't you love it if you could close every sale with a new customer in 30 minutes or less? But that rarely happens. A sales cycle can last up to six months, depending on how much research the potential customer has done before he or she comes to you. Before customers are ready to sign on the dotted line, they first must go through a …
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How to Use Teaching to Grow Your Business
It’s getting harder and harder to get your customer's attention. They are deluged with information — so they scan-click-delete. Yet they cry out in the night for someone to explain things simply. The rules of modern marketing have changed, and it’s only going to get worse. You’d better find the most effective and efficient marketing techniques to …
3 Headline Formulas For Non-Copywriters
This blog post is for the rest of us – people who are NOT professional copywriters but need attention-getting copy and strong headlines. Let’s focus on writing good headlines for website sales pages and social media. Or, in the case of email newsletters, good subject lines. The purpose of a headline or subject line is to grab the reader's …
7 Steps to Create Your Autumn Marketing Plan This Summer
Is your marketing plan ready for autumn? Summertime is the best time to map out your strategy for your autumn marketing campaigns to produce incredible results. Whether you're launching a brand new product or service, or marketing a perennial offer, don't fall back into using the same old, tired marketing techniques. Spend some time now to …
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