"I'm going nuts," one of my private clients emailed me last week. "There are so many marketing techniques, how in the world do I choose the best marketing techniques for my business, without making massive mistakes?" Putting together your marketing plan and your marketing campaigns can be a daunting task. You hear rumors that a specific …
What Do Your Web Site Statistics Mean, Anyway?
The purpose of analyzing your web site statistics is to look for trends and to research the success level of your marketing campaigns. The numbers themselves can be misleading, as statistical packages count “hits” in different ways. If someone visits a page on your site doesn’t mean that they read it completely. The idea with web site …
How To Make The Most Out of a Business Networking Event
You’re not alone. Most people are uncomfortable walking into a roomful of strangers. But networking at business events can help you grow your business and allow you to do hands-on marketing research. Learning to mingle and to follow-up with business networking contacts is crucial to your self-employment success. The following …
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Do You HATE Marketing? (Really?)
Many small business owners say they "hate" marketing. How can that be? Without marketing, a small business will fail. Here's my analogy: Marketing is like diapers. No one leaps for joy at the prospect of changing the baby's diapers, but everyone wants a healthy, happy baby, so they do the work they dislike because they want the …
Crafting Your Core Message
For some business owners, it’s a struggle to clearly explain what it is you do, especially if your business is unique or you are trying to stand out in a crowded marketplace. Often, we explain what we do, but not how it’ll benefit the person we’re talking to. We need a clear way of saying, “This is what I offer and this is how it will help …
Are You Persuasive?
Much of marketing is about persuasion. Note that I do not say "manipulation." That's the kind of marketing we all hate. Dictionary.com defines the verb "to persuade" like this: 1. to prevail on (a person) to do something, as by advising or urging: We could not persuade him to wait. 2. to induce to believe by appealing to reason or understanding; …