There are really only three ways to get known as an expert in your field: teaching, speaking, writing. Let’s do it! Do not wait for someone's approval or permission. Don't wait until you know more -- there's always an audience who knows less about a topic than you do who need to work with you today. Don't wait until you lose weight, or find …
Free Information Isn’t Enough Anymore
I have ebooks, audios and videos sitting on my hard drive that I've never consumed. I bet you do, too. Free information is everywhere. Even if it's excellent, it's not always easy for your audience to digest it and create a strategy around it. The next place of growth for service professionals and information marketers is to take all the free …
Who Owns Your AI-Generated Content?
What's New: Last week, my friend Anastacia Brice told me about the AI tool Jasper, and their Terms of Service which says you give them the right to use your content (Jasper's bolding, not mine): I'm not an attorney. But this clearly says they can reproduce, modify, or publish any of your content (both inputs and outputs). See Terms of …
How To Make the Most Out of a Business Networking Event
You’re not alone. Most people are uncomfortable walking into a room full of strangers. However, networking at business events can help you grow your business and allow you to do hands-on marketing research. Learning to mingle and to follow up with business networking contacts is crucial to your self-employment success. The following techniques will …
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The Power of Branding in Launching a New Service
When we think of branding, we instantly think of branding for products, right? Let me tell you a story about the importance of good brand design when launching a new service. Back in the summer of 2011, my JV partner and I were designing a new mastermind group program. We each ran our own, separate businesses that had their own branding. …
Do You Have Enough Clients To Survive?
When your business is offering a one-on-one or group service, you have to determine how many clients you'll need in order to reach your goals. You don't have to have a group of ready-made clients when you begin, but it helps if you have a good network of people who you can approach, asking them to become clients. Start by making a list of your …