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Marketing & Sales

Home > Self-Employed Success Blog > Marketing & Sales > Page 3
How to Choose the Best Marketing Techniques & Are you a jumper or a planner? & Article Syndication, Duplicate Content, and SEO

How to Choose the Best Marketing Techniques

Karyn Greenstreet

"I'm going nuts," one of my private clients emailed me last week. "There are so many marketing techniques, how in the world do I choose the best marketing techniques for my business, without making massive mistakes?" Putting together your marketing plan and your marketing campaigns can be a daunting task. You hear rumors that a specific …

How to Choose the Best Marketing TechniquesRead More

Filed Under: Internet & Social Media Marketing, Marketing & Sales

What do your web statistics mean anyway?

What Do Your Web Site Statistics Mean, Anyway?

Karyn Greenstreet

The purpose of analyzing your web site statistics is to look for trends and to research the success level of your marketing campaigns. The numbers themselves can be misleading, as statistical packages count “hits” in different ways. If someone visits a page on your site doesn’t mean that they read it completely. The idea with web site …

What Do Your Web Site Statistics Mean, Anyway?Read More

Filed Under: Internet & Social Media Marketing, Marketing & Sales

How to make the most out of a business networking event / For All Mastermind Group Facilitators!

How To Make The Most Out of a Business Networking Event

Karyn Greenstreet

You’re not alone. Most people are uncomfortable walking into a roomful of strangers. But networking at business events can help you grow your business and allow you to do hands-on marketing research. Learning to mingle and to follow-up with business networking contacts is crucial to your self-employment success. The following …

How To Make The Most Out of a Business Networking EventRead More

Filed Under: Marketing & Sales

Do you HATE marketing? & Are you persuasiveReally?

Do You HATE Marketing? (Really?)

Karyn Greenstreet

Many small business owners say they "hate" marketing. How can that be? Without marketing, a small business will fail. Here's my analogy: Marketing is like diapers.  No one leaps for joy at the prospect of changing the baby's diapers, but everyone wants a healthy, happy baby, so they do the work they dislike because they want the …

Do You HATE Marketing? (Really?)Read More

Filed Under: Marketing & Sales

Crafting Your Core Message

Crafting Your Core Message

Karyn Greenstreet

For some business owners, it’s a struggle to clearly explain what it is you do, especially if your business is unique or you are trying to stand out in a crowded marketplace. Often, we explain what we do, but not how it’ll benefit the person we’re talking to. We need a clear way of saying, “This is what I offer and this is how it will help …

Crafting Your Core MessageRead More

Filed Under: Marketing & Sales

Do you HATE marketing? & Are you persuasiveReally?

Are You Persuasive?

Karyn Greenstreet

Much of marketing is about persuasion. Note that I do not say "manipulation." That's the kind of marketing we all hate. Dictionary.com defines the verb "to persuade" like this: 1. to prevail on (a person) to do something, as by advising or urging: We could not persuade him to wait. 2. to induce to believe by appealing to reason or understanding; …

Are You Persuasive?Read More

Filed Under: Marketing & Sales

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