According to MarketingSherpa research at their latest Email Summit, “Inbox Clutter” isn’t the real reason people unsubscribe from your mailings. The top two real reasons people unsubscribe from your ezine or mailing list is:
- Emails weren’t relevant to me.
- Received too many emails from the sender.
MarketingSherpa goes on to say, “The top two answers both speak to the importance of the individual relationship between emailer and recipient. They identify relevance and campaign-level frequency as the top reasons for opting-out or simply ignoring a sender’s email.”
Here’s a chart from MarketingSherpa outlining their results:
How can you know whether your emails are relevant to your recipient, or whether you are sending emails too often? Ask. Do a survey and ask them what topics they’d like to hear more about, and how often they’d like to receive mailings from you.