Do you sell products and services via the Internet? Do you get the results you want? If you don’t get the results you want, it’s helpful to re-visit each step of your “marketing sales path” to see where tweaks can be made. Do a little marketing detective work For instance, let’s say your sales path starts with an email broadcast, …
What Do Your Web Site Statistics Mean, Anyway?
The purpose of analyzing your web site statistics is to look for trends and to research the success level of your marketing campaigns. The numbers themselves can be misleading, as statistical packages count “hits” in different ways. If someone visits a page on your site doesn’t mean that they read it completely. The idea with web site …
SEO Checklist for Small Business Owners
It's easy to forget the the simplest SEO tasks when you're busy. Search engines can drive a huge amount of traffic to your site, but only if you're consistent about doing the SEO work. Here's a simple checklist reminder for the next time you post on your blog or add a new page to your site. This list doesn't include overarching SEO techniques for …
We Won’t Eat What We Don’t Understand
Aly and I had lunch with my Mom and Dad at a trendy fusion restaurant with a highly creative menu. While we were happily trying Turkey Wraps with Butternut Squash inside, what did my Dad have? A steak sandwich and a Coke. "Dad," I said, "Why not try something new?" My Mom chimed in: "Because we won't eat what we don't understand." I cracked up …
Has Your Website Designer Disappeared?
A strange phenomenon has been spreading like a virus over the past few years. In the past four months alone, three of my clients have told me that their website designer or virtual assistant has "disappeared." No return phone calls, unanswered emails. Gone, gone, gone. Kidnapping? Hardly. When the economy gets tough or the revenue numbers don't ad …
The Value of Double Opt-ins
When creating an email mailing list, there is a feature you should consider using: the double opt-in. A double opt-in works like this: First, a person who wants to be on your mailing list either fills out a form on your website or gives you their email address in some other way. That's the "first opt-in." Second, the mailing list system sends …