Small Business Consulting for the Self-Employed
It started as an innocent question on Facebook last year: do you prefer to get email newsletters with the full article in the email, or do you prefer to get a short description and link to read the article on the author's website? The response was intense on Facebook, so I sent an email to my entire list asking their preference, too. And the …
Email Marketing: Include Full Articles or Only Links?Read More
I LOVE reading about the psychology of marketing! Have you read The Art of Choosing by Sheena Iyengar? She's a social psychologist and a professor of business at Columbia University. She studies how people make decisions, which all small business owners can apply immediately when you market your services and products. It's an especially helpful …
Wouldn't you love it if you could close every sale with a new customer in 30 minutes or less? But that rarely happens. A sales cycle can last up to six months, depending on how much research the potential customer has done before he or she comes to you. Before customers are ready to sign on the dotted line, they first must go through a …
Nurturing the Not-Ready Customer Through the Buying CycleRead More
According to Jakob Nielson, a website usability expert, one of the most important things that prospective customers are looking for on your website is pricing. Yet so many service businesses do not include their pricing on their site. This is understandable if your service is customized for each client and there's a proposal process to bid on a …
Want to Turn Off Website Visitors? Don’t Include Your PricesRead More
This blog post is for the rest of us – people who are NOT professional copywriters but need attention-getting copy and strong headlines. Let’s focus on writing good headlines for website sales pages and social media. Or, in the case of email newsletters, good subject lines. The purpose of a headline or subject line is to grab the reader's …
Is your marketing plan ready for autumn? Summertime is the best time to map out your strategy for your autumn marketing campaigns to produce incredible results. Whether you're launching a brand new product or service, or marketing a perennial offer, don't fall back into using the same old, tired marketing techniques. Spend some time now to …
7 Steps to Create Your Autumn Marketing Plan This SummerRead More
