Have you noticed lately that you are getting a lot of requests for link exchanges? At first you think, “Hey, great, someone noticed my website!”
But look a little closer and you’ll find that these are link exchange companies that are hired to find reciprocal links for their site. Most of these are sites you’ve never heard of.
A link exchange may seem like a great way to get more traffic to your site. However, one of the key purposes of your website is to build TRUST with your visitors. If you send them to a service or product that you have never tested, you are diminishing the quality of your expertise.
When you put a link on your website, you are in effect saying, “I recommend this person and I trust their work.”
Don’t let your desire for traffic ruin your reputation.