My client Mary called me and cried, "I need to find my niche!" She had been told, repeatedly, that she needed to find a narrow niche for her Executive Coaching business so that she could be more noticeable. There is a pack of coaches who market themselves to business professionals, managers, and C-suite executives. How can she be unique and …
What Should Your Service Fees Be?
When you sell services rather than products, pricing can be a challenge. Consulting, coaching, workshops, mastermind groups, professional speaking, and one-on-one services of all kinds -- all these services require you to think strategically on several levels so you can be profitable in your business. Don't just charge what your competitors …
Increase Your Productivity: Institute Quiet Time
Are you getting everything done on your To Do list? No? Join the crowd. More and more self-employed entrepreneurs are complaining that email, phone calls, social media, and their beeping-buzzing smart phones are constantly causing interruptions, increasing stress and reducing productivity. These constant interruptions are costing you …
Do Customers Prefer Blogs or Videos?
I ran a marketing experiment a few weeks ago, sending out an email newsletter, offering my readers either a blog post or a video tutorial on the same topic (setting and raising your fees). I wanted to see which content format they preferred, text or video. The results were surprising! Blog post: 9 things to consider when raising your fees …
How To Raise Your Fees
There is a delicate balance between the fee you need/want to charge for your products and services and the fee that people are willing to pay. But with so many business costs rising, there comes a time when you must raise your rates in order to remain profitable. In addition, as your skill, knowledge and experiences grow, you are more valuable to …
6 Copywriting Steps for Non-Copywriters
It's "back to basics" time, so let's talk about copywriting your marketing materials! Here are the steps to any marketing copywriting, whether you are selling services or products. In a previous blog post, I gave you some formulas you can use to write good headlines for your sales pages and newsletters. (If you didn't see the post, you can read it …