Do you sell products and services via the Internet? Do you get the results you want? If you don’t get the results you want, it’s helpful to re-visit each step of your “marketing sales path” to see where tweaks can be made. Do a little marketing detective work For instance, let’s say your sales path starts with an email broadcast, …
How to Choose the Best Marketing Techniques
"I'm going nuts," one of my private clients emailed me last week. "There are so many marketing techniques, how in the world do I choose the best marketing techniques for my business, without making massive mistakes?" Putting together your marketing plan and your marketing campaigns can be a daunting task. You hear rumors that a specific …
Why Small Businesses Fail (or Fail to Thrive and Grow)
Why do small businesses fail? Tammy set a path to discover why her small business wasn't thriving. Tammy, a skilled and gifted horticulturist, called me to discuss what she needed to know to start her own florist and landscaping business. She had been in the horticulture industry for 10 years and was incredibly skilled at working with …
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What Do Your Web Site Statistics Mean, Anyway?
The purpose of analyzing your web site statistics is to look for trends and to research the success level of your marketing campaigns. The numbers themselves can be misleading, as statistical packages count “hits” in different ways. If someone visits a page on your site doesn’t mean that they read it completely. The idea with web site …
How To Make The Most Out of a Business Networking Event
You’re not alone. Most people are uncomfortable walking into a roomful of strangers. But networking at business events can help you grow your business and allow you to do hands-on marketing research. Learning to mingle and to follow-up with business networking contacts is crucial to your self-employment success. The following …
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How to Select a Small Business Coach or Consultant – 15 Point Checklist
How do you select a small business coach or consultant? There are many small business coaches to choose from, so it helps to have clarity about what you're looking for in a coach, consultant, or mentor. Here are 15 tips to help you select a small business coach or consultant: Start with their knowledge level. Small business coaching and …
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