It’s getting harder and harder to get your customer's attention. They are deluged with information — so they scan-click-delete. Yet they cry out in the night for someone to explain things simply. The rules of modern marketing have changed, and it’s only going to get worse. You’d better find the most effective and efficient marketing techniques to …
Why I Always Read Email First Thing Each Morning
Time-management pundits are always harping on how we waste time reading emails first thing in the morning. I think they're full of manure. First of all, a Marketo study found that 58% of people read email first thing in the morning, many reading email before they eat breakfast. Is it just addiction -- or is there a good reason for it? As a small …
3 Headline Formulas For Non-Copywriters
This blog post is for the rest of us – people who are NOT professional copywriters but need attention-getting copy and strong headlines. Let’s focus on writing good headlines for website sales pages and social media. Or, in the case of email newsletters, good subject lines. The purpose of a headline or subject line is to grab the reader's …
8 Ways to Increase Revenue in 2024
Whether you sell private coaching or consulting, workshops or mastermind groups, you must make changes now to reap the rewards over the next six months. Now is the time to re-think your revenue model. Here are 8 ways to increase your income: Sell 10% more quantity of your existing offers. You already have products and services you sell, why not …
Deep Thoughts about Your Target Audience
Scaling, leveraging, redesigning, and transforming your business model means looking at all aspects of it -- even those pieces you think are sacrosanct, like your target audience. I know you have spent vast amounts of time defining your perfect customer -- and even more time building relationships with the customers you have. When you’re …
7 Steps to Create Your Autumn Marketing Plan This Summer
Is your marketing plan ready for autumn? Summertime is the best time to map out your strategy for your autumn marketing campaigns to produce incredible results. Whether you're launching a brand new product or service, or marketing a perennial offer, don't fall back into using the same old, tired marketing techniques. Spend some time now to …
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