When we think of branding, we instantly think of branding for products, right? Let me tell you a story about the importance of good brand design when launching a new service. Back in the summer of 2011, my JV partner and I were designing a new mastermind group program. We each ran our own, separate businesses that had their own branding. …
7 Tips for Managing Information Overload
Do you ever have that disturbing feeling that trying to squeeze one more piece of new information in your brain will render you senseless? Information overload causes stress and a loss of productivity. We're so busy gathering information that we never get into action around implementing all these great ideas. And we can't seem to put our fingers …
What to do about Business Owner Burnout and Fatigue
Over 67% of the small business owners I speak with regularly, have told me they're feeling fatigued, burned out, and lacking in motivation. It's more prevalent over the past month or two than I've ever seen in all the time I've been a small business consultant. What's up and why is it happening now? I'm not a psychologist, but anyone can figure …
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Avoid Pricing and Discounting Mistakes
In 2008, Pizza Hut saw its sales drop because of the Great Recession. Competitors were lowering their prices and offering discounts -- and Pizza Hut figured they needed to offer a discount if they wanted to compete with Dominoes Pizza and Papa Johns Pizza for a dwindling market. So in 2009, Pizza Hut began to offer a large cheese pizza with three …
Do You Have Enough Clients To Survive?
When your business is offering a one-on-one or group service, you have to determine how many clients you'll need in order to reach your goals. You don't have to have a group of ready-made clients when you begin, but it helps if you have a good network of people who you can approach, asking them to become clients. Start by making a list of your …
The 7-Question Sales Script
When speaking with prospective clients or mastermind group members, it’s helpful to know in advance how to frame the conversation and design the flow of the meeting. The goal of the sales conversation is to determine the needs of the client and to see which of your products and services are the best fit for them. Selling has gotten a bad …