There are three email newsletters I read faithfully, every single time they enter my Inbox. I subscribe to over 20 newsletters, but only three are "never miss reading" newsletters. Would you say email newsletters are dead because I don't read 17 immediately, or would you say it's very much alive because of the three I read right away? There's …
Email Marketing: Include Full Articles or Only Links?
It started as an innocent question on Facebook last year: do you prefer to get email newsletters with the full article in the email, or do you prefer to get a short description and link to read the article on the author's website? The response was intense on Facebook, so I sent an email to my entire list asking their preference, too. And the …
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How Customers Make Buying Choices
I LOVE reading about the psychology of marketing! Have you read The Art of Choosing by Sheena Iyengar? She's a social psychologist and a professor of business at Columbia University. She studies how people make decisions, which all small business owners can apply immediately when you market your services and products. It's an especially helpful …
10 Easy Things You Can Do To Start The New Year Right
As we begin to roll towards January, we start to think of New Year’s resolutions. Instead of adding more stress to your life by listing 10 huge goals to accomplish in the next year, why not start the new year right with 10 small things you can do to give you a feeling of instant success? Here are some suggestions to get you started: …
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How to Manage Success in Your Small Business
As you are building your brand, you don't think about how to manage success in your small business. You struggle, sometimes for years, to get your small business off the ground. You plan, market, sell, schmooze. You spend long hours with little rest. Then suddenly it comes: Success! Do you have a plan for managing your …
Nurturing the Not-Ready Customer Through the Buying Cycle
Wouldn't you love it if you could close every sale with a new customer in 30 minutes or less? But that rarely happens. A sales cycle can last up to six months, depending on how much research the potential customer has done before he or she comes to you. Before customers are ready to sign on the dotted line, they first must go through a …
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