As you are building your brand, you don't think about how to manage success in your small business. You struggle, sometimes for years, to get your small business off the ground. You plan, market, sell, schmooze. You spend long hours with little rest. Then suddenly it comes: Success! Do you have a plan for managing your …
Nurturing the Not-Ready Customer Through the Buying Cycle
Wouldn't you love it if you could close every sale with a new customer in 30 minutes or less? But that rarely happens. A sales cycle can last up to six months, depending on how much research the potential customer has done before he or she comes to you. Before customers are ready to sign on the dotted line, they first must go through a …
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Want to Turn Off Website Visitors? Don’t Include Your Prices
According to Jakob Nielson, a website usability expert, one of the most important things that prospective customers are looking for on your website is pricing. Yet so many service businesses do not include their pricing on their site. This is understandable if your service is customized for each client and there's a proposal process to bid on a …
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How to Use Teaching to Grow Your Business
It’s getting harder and harder to get your customer's attention. They are deluged with information — so they scan-click-delete. Yet they cry out in the night for someone to explain things simply. The rules of modern marketing have changed, and it’s only going to get worse. You’d better find the most effective and efficient marketing techniques to …
3 Headline Formulas For Non-Copywriters
This blog post is for the rest of us – people who are NOT professional copywriters but need attention-getting copy and strong headlines. Let’s focus on writing good headlines for website sales pages and social media. Or, in the case of email newsletters, good subject lines. The purpose of a headline or subject line is to grab the reader's …
8 Ways to Increase Revenue in 2024
Whether you sell private coaching or consulting, workshops or mastermind groups, you must make changes now to reap the rewards over the next six months. Now is the time to re-think your revenue model. Here are 8 ways to increase your income: Sell 10% more quantity of your existing offers. You already have products and services you sell, why not …