Small Business Consulting for the Self-Employed
According to Jakob Nielson, a website usability expert, one of the most important things that prospective customers are looking for on your website is pricing. Yet so many service businesses do not include their pricing on their site. This is understandable if your service is customized for each client and there's a proposal process to bid on a …
Want to Turn Off Website Visitors? Don’t Include Your PricesRead More
It’s getting harder and harder to get your customer's attention. They are deluged with information — so they scan-click-delete. Yet they cry out in the night for someone to explain things simply. The rules of modern marketing have changed, and it’s only going to get worse. You’d better find the most effective and efficient marketing techniques to …
This blog post is for the rest of us – people who are NOT professional copywriters but need attention-getting copy and strong headlines. Let’s focus on writing good headlines for website sales pages and social media. Or, in the case of email newsletters, good subject lines. The purpose of a headline or subject line is to grab the reader's …
Whether you sell private coaching or consulting, workshops or mastermind groups, you must make changes now to reap the rewards over the next six months. Now is the time to re-think your revenue model. Here are 8 ways to increase your income: Sell 10% more quantity of your existing offers. You already have products and services you sell, why not …
Scaling, leveraging, redesigning, and transforming your business model means looking at all aspects of it -- even those pieces you think are sacrosanct, like your target audience. I know you have spent vast amounts of time defining your perfect customer -- and even more time building relationships with the customers you have. When you’re …
Is your marketing plan ready for autumn? Summertime is the best time to map out your strategy for your autumn marketing campaigns to produce incredible results. Whether you're launching a brand new product or service, or marketing a perennial offer, don't fall back into using the same old, tired marketing techniques. Spend some time now to …
7 Steps to Create Your Autumn Marketing Plan This SummerRead More
