It's the most wonderful time of the year...time to think about your business plans for next year. This is a great time of year to work on your business, as December is usually a slower time of year for most small businesses (except retailers, of course!). It's also the time of year that we personally pause and reflect on the past year and set …
Cleanup and Planning: Quarterly and Year-End Checklists
It's here -- the end of quarter and the end of the year! It's time to do some "good housekeeping" in preparation for the year-end of your business. At the end of the year, it’s important to both close-out the old year properly as well as plan for the new year. I recommend you start this process early so that there isn’t a last-minute rush to …
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The I Love Lucy Guide to Marketing
In the 1950s television show, Lucy has one overriding goal: to break into show biz and to get Ricky to put her in his nightclub act. The thousands of wacky and inventive ways she went about trying to achieve this goal is what made the TV show so hilarious. Here's what Lucy can teach you about marketing There are no silver bullets, no magical "one …
Tweaking The Steps Along Your Marketing Sales Path
Do you sell products and services via the Internet? Do you get the results you want? If you don’t get the results you want, it’s helpful to re-visit each step of your “marketing sales path” to see where tweaks can be made. Do a little marketing detective work For instance, let’s say your sales path starts with an email broadcast, …
How to Choose the Best Marketing Techniques
"I'm going nuts," one of my private clients emailed me last week. "There are so many marketing techniques, how in the world do I choose the best marketing techniques for my business, without making massive mistakes?" Putting together your marketing plan and your marketing campaigns can be a daunting task. You hear rumors that a specific …
Why Small Businesses Fail (or Fail to Thrive and Grow)
Why do small businesses fail? Tammy set a path to discover why her small business wasn't thriving. Tammy, a skilled and gifted horticulturist, called me to discuss what she needed to know to start her own florist and landscaping business. She had been in the horticulture industry for 10 years and was incredibly skilled at working with …
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