Scaling, leveraging, redesigning, and transforming your business model means looking at all aspects of it -- even those pieces you think are sacrosanct, like your target audience. I know you have spent vast amounts of time defining your perfect customer -- and even more time building relationships with the customers you have. When you’re …
7 Steps to Create Your Autumn Marketing Plan This Summer
Is your marketing plan ready for autumn? Summertime is the best time to map out your strategy for your autumn marketing campaigns to produce incredible results. Whether you're launching a brand new product or service, or marketing a perennial offer, don't fall back into using the same old, tired marketing techniques. Spend some time now to …
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Embarrassed to Discuss Your Prices? Seven common reasons we can’t talk about fees and how to overcome them
Last week, a wonderfully skilled electrician installed a new light fixture for us. He was competent, courteous and efficient. He answered all our questions simply, with skill and eloquence. I was amazed when I asked him how much we owed him -- and his embarrassed reply was, "Gee, is $50 okay?" With the high quality of work he’d done and the …
Are You Using the Wrong Marketing Model?
Should your marketing strategy be a funnel or a bullseye? Neither marketing model is wrong -- but one is more flexible to real-world situations than the other. And both offer you insights into creating a successful marketing strategy. Let me explain… Imagine two images: Whichever marketing model you're using, the concept is similar: …
Eeek! Shiny Object Syndrome!
It seems to be a trend that's growing: small business owners are getting distracted by too many ideas or the latest fad, going off in a million directions and never completing anything. This loss of focus is costing you hundreds of hours each year in lost productivity, lost hours, and lost dollars. It even has a name: SOS - Shiny Object …
Don’t Wait to Become an Expert in Your Field
There are really only three ways to get known as an expert in your field: teaching, speaking, writing. Let’s do it! Do not wait for someone's approval or permission. Don't wait until you know more -- there's always an audience who knows less about a topic than you do who need to work with you today. Don't wait until you lose weight, or find …