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Self Employed Success Blog

Self-Employed Success Blog

Home > Self-Employed Success Blog
Strategic thinking for small business

Strategic Thinking in Uncertain Times

Karyn Greenstreet

These are indeed uncertain times. COVID has upended all our carefully laid plans and we’ve all had to pivot in the past year. For the most part, we really don't know what's going to happen over the next year, either. News of the vaccines give us hope, but there is still uncertainty about the outcome and timing. This “not knowingness” makes it …

Strategic Thinking in Uncertain TimesRead More

Filed Under: Business Strategy & Planning

Small business thinking

It’s Okay to Think Small

Karyn Greenstreet

In nearly every business book I read and from the lips of nearly every business guru I listen to is the premise that you have to grow your business. Grow, grow, grow -- think big -- and you'll feel successful. More products, more services, more revenue -- and you'll be happy. Bigger is better, right? Here's a secret that I'm going to start …

It’s Okay to Think SmallRead More

Filed Under: Business Strategy & Planning, Mindset Matters, Rethinking Your Business

Controlling the Time Monster / Can You Explain Your Target Audience in 15 Minutes?

Can You Explain Your Target Audience in 15 Minutes?

Karyn Greenstreet

I had a tough discussion with a client yesterday. She needs to hire a marketing manager, but would rather find a person who knows her narrowly niched target audience intimately and then teach them marketing skills. I suggested to her that she turn it around. It would be far easier to first find a marketing expert who had all the skills she needed …

Can You Explain Your Target Audience in 15 Minutes?Read More

Filed Under: Business Strategy & Planning, Marketing & Sales

year end planning for business

Checklist: Getting Ready for the New Year

Karyn Greenstreet

It's the most wonderful time of the year...time to think about your business plans for next year. This is a great time of year to work on your business, as December is usually a slower time of year for most small businesses (except retailers, of course!). It's also the time of year that we personally pause and reflect on the past year and set …

Checklist: Getting Ready for the New YearRead More

Filed Under: Business Strategy & Planning

Cleanup and Planning: Quarterly and Year-End Checklists

Cleanup and Planning: Quarterly and Year-End Checklists

Karyn Greenstreet

It's here -- the end of quarter and the end of the year! It's time to do some "good housekeeping" in preparation for the year-end of your business. At the end of the year, it’s important to both close-out the old year properly as well as plan for the new year. I recommend you start this process early so that there isn’t a last-minute rush to …

Cleanup and Planning: Quarterly and Year-End ChecklistsRead More

Filed Under: Business Strategy & Planning

The I Love Lucy Guide to Marketing

The I Love Lucy Guide to Marketing

Karyn Greenstreet

In the 1950s television show, Lucy has one overriding goal: to break into show biz and to get Ricky to put her in his nightclub act. The thousands of wacky and inventive ways she went about trying to achieve this goal is what made the TV show so hilarious. Here's what Lucy can teach you about marketing There are no silver bullets, no magical "one …

The I Love Lucy Guide to MarketingRead More

Filed Under: Business Strategy & Planning, Marketing & Sales

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