In the continuing saga of plagiarized website text, I received an email this morning from a coaching colleague, who pointed out that there is another, fifth, site that has stolen my text. I should be immune to this pain by now, right? Here’s the kicker, and why this particular one is so painful: this coach is an MCC (Master Certified Coach) which …
All Marketers Are Liars (the book)
I just got finished reading Seth Godin's "All Marketers Are Liars." The crux of the book is that to effectively market your service or product, it's not enough to list the benefits, you have to tell a story to an audience who is ready to listen to and connect to the story. For instance, the "story" at WholeFoods Supermarkets is that the experience …
Do Women Small Business Owners Treat Their Employees Better?
Yes, according to an article by Aliza Pilar Sherman. For instance, some women business owners allow their employees to purchase clothing for an important client meeting and expense it to the business. Wow, wouldn't I have loved that when I worked as an employee?? And the perks keep on coming: free flu shots, time off to spend with family, …
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