From the National Dialogue on Entrepreneurship: New Census Bureau figures confirm what many experts have long suspected. The US is in the midst of a major boom in self-employment. 2004 data show that 19.5 million Americans are self-employed, and their numbers are growing. Between 2003 and 2004, the number of self-employed grew by 1 million (about …
Book Review: Get Clients Now
If you've been in the coaching and consulting business any length of time, you've probably read Get Clients Now by C.J. Hayden. Now you have a good excuse to go buy another copy! C.J. has updated the book and the new version has over 100 tactics, tools, and foolproof recipes customizable for any professional service business. Well worth it! If …
What Is “Cream of Tartar??”
I was in the grocery store the other day, standing near the customer service counter. A woman in her late 30s came up to the counter and asked, "Where can I find Cream of Tartar? My son needs it for a science project." The customer service person (who was in her early 20s) looked lost. She didn't know what Cream of Tartar was either. I piped up …
The Tiny Shoes Story (and Why You Need to Know It)
I heard a good metaphor many years ago that I want to share with you. It's all about the clear distinction between using the "info guru" marketing technique of sharing free content -- and having little shoes shaken out of your head. Read on: == Let's assume that for the last 20 years you've bought your shoes at your local shoe store. Let's say …
Creating Your Reality
It has been said that nothing in the world has ever been created without a thought initiating the process. Thomas Edison made hundreds of attempts at the light bulb before he found success. When asked why he kept persevering, he replied, "For each attempt that failed and was discarded, it put me one step closer to the one experiment that would …
Intuition in Business
We really need to trust our intuition more. I was talking to someone a few weeks ago, and explained that I thought our decision-making process should be based on three inner criteria: intellect, intuition and emotion. Here's a scenario: I'm in a grocery store and I see a chocolate bar. My intellectual process goes something like this, "I'm …