Before I tell the story, let me first tell you that I am registered with the National Do Not Call registry (https://www.donotcall.gov/) and my State Do Not Call registry. Today, on my business phone line, I got a voicemail. They did not identify themselves, the name of the company, nor the service they were selling. Instead, the recording said …
Hummer: Restore Your Manhood
Marketing gurus tell us that people buy for emotional reasons, then find facts to support their decision. I saw a great commercial on TV last night which can clearly show you how to market to people's emotions. The scene opens with two men at a checkout counter in a supermarket. The first man is buying "good for you" food, like tofu. He looks …
Never a Diva
A few years ago on NPR radio's "Fresh Air" program, they did a tribute to Lorraine Hunt Lieberson, the famous mezzo-soprano who died that week at age 52 after a long illness. Lloyd Schwartz said of her, "She went from triumph to triumph, yet never became a Diva, never lost her sense of purpose, or her sense of humor about herself." In the …
Entrepreneurship in America – Wow!
According to this report, sponsored by the Ewing Marion Kauffman Foundation, over 464,000 new businesses were created each month in 2005. That's over 5 million new businesses! The highest increases were in the Northeast and Midwest, while the South and West actually decreased in numbers. I find this interesting, because it does not correlate to …
What a Five Hour Hike Can Teach You About Business
It was intended to just be a short hike, as the afternoon temperatures were predicted to be in the mid-90s. This past weekend, my husband suggested we maintain the stamina we achieved by hiking in Yosemite, and go on a short hike through our local State Park. Because the afternoon was supposed to turn hot and humid, we set out at 9:00 AM and …
I’m Speaking at the ICF Conference in November!
Good news! I've been selected, out of 240 proposals, to speak at the ICF Conference in November in St. Louis! For those of you who aren’t familiar with the ICF, it’s the International Coach Federation, the largest professional organization for coaches in the world. My topic will be on designing workshops and teleclass, using instructional …