We really need to trust our intuition more. I was talking to someone a few weeks ago, and explained that I thought our decision-making process should be based on three inner criteria: intellect, intuition and emotion. Here's a scenario: I'm in a grocery store and I see a chocolate bar. My intellectual process goes something like this, "I'm …
Watch Out For Telephone Scams
Before I tell the story, let me first tell you that I am registered with the National Do Not Call registry (https://www.donotcall.gov/) and my State Do Not Call registry. Today, on my business phone line, I got a voicemail. They did not identify themselves, the name of the company, nor the service they were selling. Instead, the recording said …
Hummer: Restore Your Manhood
Marketing gurus tell us that people buy for emotional reasons, then find facts to support their decision. I saw a great commercial on TV last night which can clearly show you how to market to people's emotions. The scene opens with two men at a checkout counter in a supermarket. The first man is buying "good for you" food, like tofu. He looks …
Never a Diva
A few years ago on NPR radio's "Fresh Air" program, they did a tribute to Lorraine Hunt Lieberson, the famous mezzo-soprano who died that week at age 52 after a long illness. Lloyd Schwartz said of her, "She went from triumph to triumph, yet never became a Diva, never lost her sense of purpose, or her sense of humor about herself." In the …
Entrepreneurship in America – Wow!
According to this report, sponsored by the Ewing Marion Kauffman Foundation, over 464,000 new businesses were created each month in 2005. That's over 5 million new businesses! The highest increases were in the Northeast and Midwest, while the South and West actually decreased in numbers. I find this interesting, because it does not correlate to …
What a Five Hour Hike Can Teach You About Business
It was intended to just be a short hike, as the afternoon temperatures were predicted to be in the mid-90s. This past weekend, my husband suggested we maintain the stamina we achieved by hiking in Yosemite, and go on a short hike through our local State Park. Because the afternoon was supposed to turn hot and humid, we set out at 9:00 AM and …