Small business owners often ask me which internet marketing techniques work best. The answer is, "it depends on your audience." Knowing your target audience and testing to see which techniques they respond to should be your #1 priority in your internet marketing plan. With that said, MarketingSherpa did a survey recently with these …
Hotel Alert: Have You Heard of “Guest Gouging?”
I've stayed in many a hotel room while traveling on business, and I'm here to witness to the growing trend of "guest gouging" -- charging you for every little thing in order to make a few extra dollars. I mean, is it really necessary to charge $3.95 per day for high-speed internet access? Can that $3.95 truly have that much effect on your bottom …
The Green Office: Duplex Printing
This weekend I purchased a duplex laser printer for my office (HP LaserJet 2015dn). All I can say is, "Wow! Why didn't I do this sooner?" How many times have you printed an article from the internet, one side of the page printed, one side of the page blank? Or printed online receipts? Or printed handouts? Or printed marketing text you were working …
What’s New in Email Marketing
Of course, email marketing isn't new; we've been doing it for years, right? But according to some of the latest research into email marketing, over 70 percent of email marketers say the impact of it is increasing, not decreasing. Anyone who uses email marketing techniques can tell you, getting through spam filters is part of the battle. While …
A New Edition of Think and Grow Rich!!
As many of you know, Think and Grow Rich by Napoleon Hill is one of my all-time favorite books. I can remember reading it back in the 1980s and I always re-read it every five years or so. Written in the 1930s, this book is both a classic AND very modern. But the older version had some dated references to culture, politics, business and life during …
The Green Office: Lightbulbs Create Cash
According to Seth Godin, January is blogger's month to talk about compact fluorescent light bulbs (also called CF bulbs). Several months ago, after seeing Al Gore's movie, "An Inconvenient Truth," my husband and I decided to do something good for the planet...and our pocketbooks. We changed all the lightbulbs in our house to CF bulbs. (We also …