I use a blog reader to look at the blogs I've subscribed to. The blog reader not only shows me the most recent blog entries for each blog but also shows me how long it's been since the blog has been updated. I was amazed to notice that some big-name internet marketing folks hadn't updated their blog in a month or more! It seems to me that when you …
The Best of Times, The Worst of Times
What would happen if your revenues decreased by 44% in one year and looked like they would continue to fall in the next 12 months? Or increased by 30% rapidly and because of an unpredictable series of events? The recent downturn in the mortgage market reminds us how quickly things can go sour. Countrywide, a mortgage lender, …
What’s Your Most Important Business Skill?
I was pondering this question over the weekend: Out of all the business skills I have, which one has served me best, been the most practical, and had a direct bearing on my success? I did not choose the skills I learned while attending college for a business degree. By and large, they were geared towards a career as an employee in a corporation, …
Top 10 Website Mistakes: Are YOU Making Them?
Although personal and business websites have been in existence for more than 10 years, I’m still seeing small business owners make the same mistakes on their websites. Here’s a list of the ones that will drive people away from your site and cause you to lose business (and your reputation as a professional business person). "Under construction" …
The Green Office: Other Tips
A few months ago, in my blog entry The Green Home Office: Duplex Printing, I talked about how you can save paper by printing double-sided (duplex) and how printing to a PDF file, instead of paper, can save you reams of paper each year. I've got a few more "green home office" tips for you: Whether you work in an office or from home, consider …
Which Internet Marketing Techniques Work?
Small business owners often ask me which internet marketing techniques work best. The answer is, "it depends on your audience." Knowing your target audience and testing to see which techniques they respond to should be your #1 priority in your internet marketing plan. With that said, MarketingSherpa did a survey recently with these …