Although personal and business websites have been in existence for more than 10 years, I’m still seeing small business owners make the same mistakes on their websites. Here’s a list of the ones that will drive people away from your site and cause you to lose business (and your reputation as a professional business person). "Under construction" …
The Green Office: Other Tips
A few months ago, in my blog entry The Green Home Office: Duplex Printing, I talked about how you can save paper by printing double-sided (duplex) and how printing to a PDF file, instead of paper, can save you reams of paper each year. I've got a few more "green home office" tips for you: Whether you work in an office or from home, consider …
Which Internet Marketing Techniques Work?
Small business owners often ask me which internet marketing techniques work best. The answer is, "it depends on your audience." Knowing your target audience and testing to see which techniques they respond to should be your #1 priority in your internet marketing plan. With that said, MarketingSherpa did a survey recently with these …
Hotel Alert: Have You Heard of “Guest Gouging?”
I've stayed in many hotel rooms while traveling on business, and I'm here to witness to the growing trend of "guest gouging" -- charging you for every little thing in order to make a few extra dollars. I mean, is it really necessary to charge $3.95 per day for high-speed internet access? Can that $3.95 truly have that much effect on your bottom …
The Green Office: Duplex Printing
This weekend I purchased a duplex laser printer for my office (HP LaserJet 2015dn). All I can say is, "Wow! Why didn't I do this sooner?" How many times have you printed an article from the internet, one side of the page printed, one side of the page blank? Or printed online receipts? Or printed handouts? Or printed marketing text you were working …
What’s New in Email Marketing
Of course, email marketing isn't new; we've been doing it for years, right? But according to some of the latest research into email marketing, over 70 percent of email marketers say the impact of it is increasing, not decreasing. Anyone who uses email marketing techniques can tell you, getting through spam filters is part of the battle. While …