Wow, you are going to kill me, but I have to say it: It doesn't matter how good your website is, if people don't come back often. Your website gets them interested; your ongoing relationship with them gets them to buy. The real key to e-commerce is building a mailing list of people who are interested in the topics you write, speak and teach …
My Favorite (Office) Things: Wireless Phone Headset
When I first started coaching, I bought a telephone headset so that I could speak with clients while still taking notes. Five years ago I graduated from a wired phone headset to a wireless phone headset... freedom at last! Now when I speak with clients on the phone I can get up and move around. Not just around my office either: my cordless …
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Great Copywriting Tips
All small business owners need to learn good copywriting skills. If you haven't visited CopyBlogger yet, I strongly encourage you to do so...today! CopyBlogger offers tips and tutorials on good copywriting. Their recent blog posting, Just Say No to These Three Enemies of Clear and Direct Writing, is a perfect example of what you'll learn on …
Website Usability
Website usability is all the rage these days. Why? Because if people can't use your website, if it's too cumbersome and confusing, they will leave (and go visit your competitor's website!). The United States government has gotten into the act -- in a good way. Their usability website offers free advice on how to make a website …
Article Syndication, Duplicate Content, and SEO
A few weeks ago, we were discussing whether submitting your articles to article banks is seen as duplicate content and whether the search engines would penalize your site and/or specific website pages based on this information. According to Google's webmaster site: "Syndicate carefully: If you syndicate your content on other sites, Google will …
The Green Office: Opt-Out of Your Paper Catalogs
There's a new website in town and it's going to clear your desk forever. Catalog Choice is a free website that helps you to remove yourself from paper catalog mailing lists. If you're like me, this seems to be the perfect month to declutter the office, file away those piles of paper, and generally clean up to start a new year. After the onslaught …