I was emailing with a colleague the other day, and she asked, "How do you pick keywords that will help, without drowning against the 40 billion other people who are using those same keywords? And, if you pick ones with less competition, then no one is actually searching them, right?" Great questions! Here's how I answered her: When I teach my …
We’ve Moved to a New (Blog) Home
Good news! We have moved our blog location to a new home! All my past blog entries have been moved to the new blog home, re-categorized for easy reading, and I've also included a "search" feature so you can find the information you need. A few months ago, I decided to move my blog from Blogger to a WordPress blog hosted on my own website. Part …
I’m a Social Networking Newbie
Okay, I admit it. I'm a social networking newbie. LinkedIn, Facebook...totally new territory to me. I have a profile on LinkedIn and have lots of contacts there, but I didn't know what my options were for really using this service. Enter my friend Julie. She has over 500 contacts on LinkedIn (amazing!). She says she gets a lot of business leads …
Prosperity Prayer Redux
I posted this on the blog back in 2006, but this seems a good time to re-post, with the economy in a bad way as it is. We can all use a little prosperity in our lives, financial or otherwise. It's Lynn Robinson's Prosperity Prayer: Dear God — I surrender my financial affairs and concerns about money to your Divine care and love. I ask that you …
Book Review: Bounce!
Failure. No one likes to talk about it. And when we do talk about it, we like to feel there is some deeper meaning or learning in every business failure we have. I suppose it helps us to feel that we didn't go through a bad time in vain. Barry Moltz's book, Bounce!, talks about failure in a different way. Gone are the platitude, replaced by the …
Studying Start-ups
Kauffman Firm Survey (KFS) follows nearly 5,000 businesses founded in 2004 and tracks them over their early years of operation. Here are some interesting results: More than a third of businesses (37 percent) had no revenue in their first year of operation while about 17 percent of businesses had profits in excess of $100,000. Just under 9 …