If you’ve been in the coaching and consulting business any length of time, you’ve probably read Get Clients Now by C.J. Hayden. Now you have a good excuse to go buy another copy! C.J. has updated the book and the new version has over 100 tactics, tools, and foolproof recipes customizable for any professional service business. Well worth it!
If you’ve never read this book before, or if you’re new to the professional services arena where getting clients is what marketing is all about, this book should be a staple for your business-building library. It’s loaded with ideas and practical advice that you can implement immediately.
I couldn’t agree more with you Karyn. If you are a service professional and are struggling to get more business or if you think selling and marketing mean you need to learn the “hard sell” YOU NEED THIS BOOK! I’ve followed this program twice and have achieved my goals and have generated such incredible momentum for my business. I love this program so much, that I’ve become a licensed facilitator. This program can be followed alone or, to add elements of support, perspective and accountability, join one of my group classes in January 2007 (www.cristinafavreau.com/gcn.htm). The way you look at marketing will never be the same again. You’ll actually love marketing after reading this book.
I’m President of the NJAWBO Hunterdon County, New Jersey Chapter and our BIZ Book Club is going to feature this book at a future meeting. One of our members recommended it as well as our Marketing Club and it is dynamite. A must read for anyone wanting to get and keep clients. Plus, since our membership is self-employed and small business owners, this is a particularly important topic that can mean the difference between their success or failure in business.
It’s also great to know that J.C. Hayden will be speaking to us on your teleclass in February. What a coup! Can’t wait to participate and bring back some delicious tidbits to add to our BIZ Book Club event.