I have ebooks, audios and videos sitting on my hard drive that I've never consumed. I bet you do, too. Free information is everywhere. Even if it's excellent, it's not always easy for your audience to digest it and create a strategy around it. The next place of growth for service professionals and information marketers is to take all the free …
Dealing with Crazymaker Clients – Part 2
In Part 1 of this article, I gave you some ideas on how to spot a crazymaker client (or student, or business partner, employee, or mastermind group member – whomever you have a close business relationship with). Now that you've got a list of how to spot them, you might be able to avoid getting into a business relationship with a potential …
Demystifying the Art of Action Planning
Do you have an area in your business that you want to grow or change? Sometimes it feels like you can’t get there fast enough. Setting goals can seem intimidating until you realize goals are simply statements of results you want: be more profitable, finish a big project, launch a new service, or help more clients. It’s more than a mere wish …
Who Owns Your AI-Generated Content?
What's New: Last week, my friend Anastacia Brice told me about the AI tool Jasper, and their Terms of Service which says you give them the right to use your content (Jasper's bolding, not mine): I'm not an attorney. But this clearly says they can reproduce, modify, or publish any of your content (both inputs and outputs). See Terms of …
How To Make the Most Out of a Business Networking Event
You’re not alone. Most people are uncomfortable walking into a room full of strangers. However, networking at business events can help you grow your business and allow you to do hands-on marketing research. Learning to mingle and to follow up with business networking contacts is crucial to your self-employment success. The following techniques will …
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Lurker Alert: The Art of Audience, Student and Mastermind Group Engagement
Who are those people who attend your mastermind group, Q+A session, or class but never talk? Why do people on Facebook and LinkedIn never respond? And how do you get them talking? Back in the mid-90s when I first went online via CompuServe (remember those days??), we noticed that for every 10 people looking at the message forum, one person …
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