"I'm going nuts," one of my private clients emailed me last week. "There are so many marketing techniques, how in the world do I choose the best marketing techniques for my business, without making massive mistakes?" Putting together your marketing plan and your marketing campaigns can be a daunting task. You hear rumors that a specific …
Why Small Businesses Fail (or Fail to Thrive and Grow)
Why do small businesses fail? Tammy set a path to discover why her small business wasn't thriving. Tammy, a skilled and gifted horticulturist, called me to discuss what she needed to know to start her own florist and landscaping business. She had been in the horticulture industry for 10 years and was incredibly skilled at working with …
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What Do Your Web Site Statistics Mean, Anyway?
The purpose of analyzing your web site statistics is to look for trends and to research the success level of your marketing campaigns. The numbers themselves can be misleading, as statistical packages count “hits” in different ways. If someone visits a page on your site doesn’t mean that they read it completely. The idea with web site …
How to Select a Small Business Coach or Consultant – 15 Point Checklist
How do you select a small business coach or consultant? There are many small business coaches to choose from, so it helps to have clarity about what you're looking for in a coach, consultant, or mentor. Here are 15 tips to help you select a small business coach or consultant: Start with their knowledge level. Small business coaching and …
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Mastermind Group Members: How to Select the Right Ones for Your Group
Creating your own mastermind group, whether for your own participation or as a for-profit service that you offer to others, will help you to grow your business. There are many factors that impact the success of your group, but one of the most important is in selecting the right mastermind group members. Who do you want to be part of your dream …
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How to Manage Success in Your Small Business
As you are building your brand, you don't think about how to manage success in your small business. You struggle, sometimes for years, to get your small business off the ground. You plan, market, sell, schmooze. You spend long hours with little rest. Then suddenly it comes: Success! Do you have a plan for managing your …