Small Business Consulting for the Self-Employed
Who are those people who attend your mastermind group, Q+A session, or class but never talk? Why do people on Facebook and LinkedIn never respond? And how do you get them talking? Back in the mid-90s when I first went online via CompuServe (remember those days??), we noticed that for every 10 people looking at the message forum, one person …
Lurker Alert: The Art of Audience, Student and Mastermind Group EngagementRead More
Whether we're in a recession or not, the economy surely seems shaky right now. Some countries are officially in a recession and some countries show signs of heading there in the next 12 months. Some industries are struggling while others are flourishing. When things take an economic downturn, how will you handle it for your business? Now is the …
When we think of branding, we instantly think of branding for products, right? Let me tell you a story about the importance of good brand design when launching a new service. Back in the summer of 2011, my JV partner and I were designing a new mastermind group program. We each ran our own, separate businesses that had their own branding. …
Over 67% of the small business owners I speak with regularly, have told me they're feeling fatigued, burned out, and lack motivation. It's more prevalent over the past month or two than I've ever seen in all the time I've been a small business consultant. What's up and why is it happening now? I'm not a psychologist, but anyone can figure out …
What to do about Business Owner Burnout and FatigueRead More
When your business is offering a one-on-one or group service, you have to determine how many clients you'll need in order to reach your goals. You don't have to have a group of ready-made clients when you begin, but it helps if you have a good network of people who you can approach, asking them to become clients. Start by making a list of your …
When speaking with prospective clients or mastermind group members, it’s helpful to know in advance how to frame the conversation and design the flow of the meeting. The goal of the sales conversation is to determine the needs of the client and to see which of your products and services are the best fit for them. Selling has gotten a bad …
