Much of marketing is about persuasion. Note that I do not say "manipulation." That's the kind of marketing we all hate. Dictionary.com defines the verb "to persuade" like this: 1. to prevail on (a person) to do something, as by advising or urging: We could not persuade him to wait. 2. to induce to believe by appealing to reason or understanding; …
Self-Employed Full Time or Part Time: What’s right for you?
When you're self-employed (or thinking about becoming self-employed), one of the more important decisions you'll need to make is whether you want to do this work full-time or part-time. That's a difficult question for many people, and here are some things to consider when making that decision. Full-Time Benefits You can have a business …
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Small Business Fear, Success, and Daily Rituals
What makes one small business owner more successful than another? Trust me, it's not lack of fear. We're all afraid of failing, of our offer being rejected, of making a complete flop of a project, of screwing up a business relationship. What's the difference between entrepreneurs who are successful and those who aren't? Successful entrepreneurs …
Are You Using the Wrong Marketing Model?
Should your marketing strategy be a funnel or a bullseye? Neither marketing model is wrong -- but one is more flexible to real-world situations than the other. And both offer you insights into creating a successful marketing strategy. Let me explain… Imagine two images: A funnel, where the entire universe of possible clients start at …
Why Marketing Fails: The Silo Effect
When you think of a silo, you think good thoughts: silos on a farm filled to the brim with an autumn's grain harvest. It sounds like a perfect metaphor for a successful business marketing campaign. So how can a silo be a bad thing? The Silo Effect in business refers to groups of people, or groups of projects, working independently from one …
11 Things to Do When Business Slows Down Over the Holidays
I’m sure you’ve seen it happen every year: your business slows down during predictable times, like the summertime months or the holiday period at the end of the year. For the self-employed who rely upon steady cash flow, this can be a disconcerting time. Should you just take a time off until things naturally pick up again? Or should you try to …
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