According to the article in MarketingVox, “Internet Radio Audience Grows 50 Percent,” over 12% of Americans have listened to Internet Radio in the past week. And for the “we love you because you buy stuff from us” category of 18-34 year olds, 16% have listened to Internet Radio in the past week.
Also in this article, they mention that these listeners are not necessarily simply listening to their favorite AM or FM radio station streamed over the internet. They’re listening to “authentic” internet-based radio shows.
This is good news for small business owners who want to either be a guest on an internet radio show, or host their own show. As these audience numbers creep upwards, internet radio becomes a viable marketing tool for small business owners marketing on a shoe-string budget.
Some of my favorites are:
While I sometimes listen “live,” I prefer to download the radio show to my MP3 player and listen to it while I’m walking or gardening. I actually had to buy another hard drive to store all the MP3 audio files I’ve collected, because I also download MP3s of teleclasses and interviews! It’s a great way to keep up with what’s going on in the small business world.
Do you listen to internet radio? What channels (websites) do you listen to the most? I’d love to add more to my list!