This weekend, I had the pleasure to speak at the NSA Mid-Atlantic chapter’s full day internet marketing intensive in Philadelphia. What a great way to meet other small business owners, learn new information, and share ideas!
Tom Gray was the keynote speaker, and gave a wonderful overview of Web 2.0 marketing. Other speakers included Rick (“don’t call me Richard”) Simmons, Sally Witt and Steve Coscia. They spoke about how they have promoted their own businesses with techniques ranging from blogging to social media (Twitter, Facebook, LinkedIn) to selling products on the internet. I gave two presentation on driving traffic to your site through search engine optimization (free search engine ranking techniques) and online ads with Adwords (paid search placement).
During the panel discussion at the end of the day, the audience asked us many questions. One of the most important points to come out during that discussion is that internet marketing (happily) is not a one-size-fits-all marketing tactic. There are so many ways to use internet marketing and social media marketing, you get to choose which ones fit your style and fit your audience. AND you don’t have to be a techie to partiicpate!
Going to one of these full-day events is a great way to meet people! But if there aren’t events like this close to you, remember that you can meet great people online through LinkedIn, Facebook and your blog. In 2009, all business and all marketing is about “making connections” … and internet marketing and social media lets you make them with ease.