Hand-Milked by Amish Farmers

Posted by on Feb 11 2010

In the grocery store last week, I had an epiphany of the effectiveness of marketing message and marketing differentiation.

My husband loves cheese — specifically cheddar cheese. He swoons over the decision about which cheese to purchase. He’ll stand in front of the display of cheeses in the market for ages and ages, reading each and every label, like he was choosing the next Nobel Prize winner.

I laughed so hard, my stomach hurt, when he rationalized his latest cheese-buying decision:

“Look. Right here on the label is says ‘Hand milked by Amish farmers.’ It must be great cheese.”

‘Nuff said.


4 comments for now

4 Responses to “Hand-Milked by Amish Farmers”

  1. Heather VillaNo Gravatar

    Hilarious! It makes me wonder, how do Amish farmers hand milk differently from any other farmer?

    12 Feb 2010 at 6:22 am

  2. Karyn GreenstreetNo Gravatar

    I guess they figured we had a good, wholesome association in our minds with Amish farming techniques, so therefore anything they do must be simple, wholesome and delicious. What I think is funny is this: what about the rest of the cheese-making process? Is that all done by hand, too??? LOL! 🙂

    12 Feb 2010 at 7:32 am

  3. Heather VillaNo Gravatar

    I envisioned the cheese coming directly from the cow – no process needed. LOL

    13 Feb 2010 at 3:12 am

  4. Karyn GreenstreetNo Gravatar

    Well, THAT would make it simple and wholesome, eh? LOL

    13 Feb 2010 at 7:27 am

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