Hand-Milked by Amish Farmers
In the grocery store last week, I had an epiphany of the effectiveness of marketing message and marketing differentiation.
My husband loves cheese — specifically cheddar cheese. He swoons over the decision about which cheese to purchase. He’ll stand in front of the display of cheeses in the market for ages and ages, reading each and every label, like he was choosing the next Nobel Prize winner.
I laughed so hard, my stomach hurt, when he rationalized his latest cheese-buying decision:
“Look. Right here on the label is says ‘Hand milked by Amish farmers.’ It must be great cheese.”
‘Nuff said.
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4 Responses to “Hand-Milked by Amish Farmers”
Category: Marketing
Tags: differentiation , marketing message
Hilarious! It makes me wonder, how do Amish farmers hand milk differently from any other farmer?
12 Feb 2010 at 6:22 am
I guess they figured we had a good, wholesome association in our minds with Amish farming techniques, so therefore anything they do must be simple, wholesome and delicious. What I think is funny is this: what about the rest of the cheese-making process? Is that all done by hand, too??? LOL!
12 Feb 2010 at 7:32 am
I envisioned the cheese coming directly from the cow – no process needed. LOL
13 Feb 2010 at 3:12 am
Well, THAT would make it simple and wholesome, eh? LOL
13 Feb 2010 at 7:27 am