What’s Your True, Deep Mission?

Posted by on Dec 19 2011

Does your business have a mission?

I don’t mean a Mission Statement. I mean a deep, true purpose for being in existence.

I’ve come up with this one for me and my business:

There are 21 million solo entrepreneurs in the USA, but only 9% make over $100,000.

My mission is to change that 9% to 10%.

What’s your guiding light in your business?


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Category: Business Strategy & Planning