Wandering down the street in New York City early one morning, I noticed a group of people standing in front of the doors to Macy's department store. Since it was 9:00 a.m., I assumed they were waiting for the store to open. But as I walked by I noticed a sign in every door that clearly said: Store Hours 10:00 am – 9:00 pm. So why were they …
What Is “Cream of Tartar??”
I was in the grocery store the other day, standing near the customer service counter. A woman in her late 30s came up to the counter and asked, "Where can I find Cream of Tartar? My son needs it for a science project." The customer service person (who was in her early 20s) looked lost. She didn't know what Cream of Tartar was either. I piped up …
The Tiny Shoes Story (and Why You Need to Know It)
I heard a good metaphor many years ago that I want to share with you. It's all about the clear distinction between using the "info guru" marketing technique of sharing free content -- and having little shoes shaken out of your head. Read on: == Let's assume that for the last 20 years you've bought your shoes at your local shoe store. Let's say …
