I heard a good metaphor many years ago that I want to share with you. It's all about the clear distinction between using content marketing strategies that share you free content -- and having little shoes shaken out of your head. Let's assume that for the past 20 years, you've purchased all your shoes at your local shoe store. Tomorrow you go into …
The Myth of Written Messages
Wandering down the street in New York City early one morning, I noticed a group of people standing in front of the doors to Macy's department store. Since it was 9:00 a.m., I assumed they were waiting for the store to open. But as I walked by I noticed a sign in every door that clearly said: Store Hours 10:00 am – 9:00 pm. So why were they …
What Is “Cream of Tartar??”
I was in the grocery store the other day, standing near the customer service counter. A woman in her late 30s came up to the counter and asked, "Where can I find Cream of Tartar? My son needs it for a science project." The customer service person (who was in her early 20s) looked lost. She didn't know what Cream of Tartar was either. I piped up …