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Marketing

Home > Marketing
The Myth of Written Messages

The Myth of Written Messages

Karyn Greenstreet

Wandering down the street in New York City early one morning, I noticed a group of people standing in front of the doors to Macy's department store. Since it was 9:00 a.m., I assumed they were waiting for the store to open. But as I walked by I noticed a sign in every door that clearly said: Store Hours 10:00 am – 9:00 pm. So why were they …

The Myth of Written MessagesRead More

Filed Under: Marketing & Sales

What Is "Cream of Tartar??"

What Is “Cream of Tartar??”

Karyn Greenstreet

I was in the grocery store the other day, standing near the customer service counter. A woman in her late 30s came up to the counter and asked, "Where can I find Cream of Tartar? My son needs it for a science project." The customer service person (who was in her early 20s) looked lost. She didn't know what Cream of Tartar was either. I piped up …

What Is “Cream of Tartar??”Read More

Filed Under: Marketing & Sales, Running a Strong & Efficient Business

The Tiny Shoes Story (And Why You Need To Know It)

The Tiny Shoes Story (and Why You Need to Know It)

Karyn Greenstreet

I heard a good metaphor many years ago that I want to share with you. It's all about the clear distinction between using the "info guru" marketing technique of sharing free content -- and having little shoes shaken out of your head. Read on: == Let's assume that for the last 20 years you've bought your shoes at your local shoe store. Let's say …

The Tiny Shoes Story (and Why You Need to Know It)Read More

Filed Under: Marketing & Sales

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