• Menu
  • Skip to right header navigation
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Passion For Business Logo

Small Business Consulting for the Entrepreneur

  • About Us
    • Meet Karyn Greenstreet
    • Meet Aly Greenstreet
  • Contact
  • Search
  • Home
  • Consulting
    • Small Business Development & Strategy Consulting
    • Marketing Strategy Consulting for Small Business
    • Small Business Consulting Programs
    • Compass Master Program
    • How to Select a Small Business Coach or Consultant
    • Industries We Serve
    • Small Business Coach vs Consultant?
    • FAQ
  • Coaching
    • How Coaching Works
    • Quiz: Are You Ready for Coaching?
    • Small Business Coach vs Consultant
    • Small Business Consulting Programs
    • Mentor Coaching For Coaches
  • Blog
  • Free Resources
    • Are You Ready to Take the Leap and Grow Your Business?
    • Discover the Missing Link
    • Setting and Raising Your Fees
    • Speed Up Growth: Start a Mastermind Group
  • Training
  • Speaking
    • Meet Karyn Greenstreet
    • Clients
    • Locations
    • Testimonials
  • About Us
    • Meet Karyn Greenstreet
    • Meet Aly Greenstreet
  • Contact
  • Search
  • Home
  • Consulting
    • Small Business Development & Strategy Consulting
    • Marketing Strategy Consulting for Small Business
    • Small Business Consulting Programs
    • Compass Master Program
    • How to Select a Small Business Coach or Consultant
    • Industries We Serve
    • Small Business Coach vs. Consultant – What’s the Difference?
    • FAQ
  • Coaching
    • How Coaching Works
    • Quiz: Are You Ready for Coaching?
    • Small Business Coach vs Consultant
    • Small Business Consulting Programs
    • Mentor Coaching For Coaches
    • FAQ About Small Business Coaching and How it Works
    • Industries We Serve
  • Blog
  • Free Resources
    • Setting and Raising Your Fees
    • Discover the Missing Link
    • Are You Ready to Take the Leap? Business Self-Assessment
    • Speed Up Growth: Start a Mastermind Group
  • Compass Master Program
  • Speaking
    • Meet Karyn Greenstreet
    • Clients
    • Locations
    • Testimonials
Home > Self-Employed Success Blog > Running a Strong & Efficient Business > What Happens – Exactly – When People Receive Your Marketing Materials
What Happens - Exactly - When People Receive Your Marketing Materials

What Happens – Exactly – When People Receive Your Marketing Materials

Karyn Greenstreet

Some things never change.

People respond to marketing and advertising today much like they did in 1885, when Thomas Smith wrote Successful Advertising. He reminds us that repeated exposure to our message is the best way to get people to take action.

If you send out one marketing message then get disappointed by the response rate, remember Thomas Smith’s words:

  1. The first time people look at any given ad, they don’t even see it.
  2. The second time, they don’t notice it.
  3. The third time, they are aware that it is there.
  4. The fourth time, they have a fleeting sense that they’ve seen it somewhere before.
  5. The fifth time, they actually read the ad.
  6. The sixth time they thumb their nose at it.
  7. The seventh time, they start to get a little irritated with it.
  8. The eighth time, they start to think, “Here’s that confounded ad again.”
  9. The ninth time, they start to wonder if they’re missing out on something.
  10. The tenth time, they ask their friends and neighbors if they’ve tried it.
  11. The eleventh time, they wonder how the company is paying for all these ads.
  12. The twelfth time, they start to think that it must be a good product.
  13. The thirteenth time, they start to feel the product has value.
  14. The fourteenth time, they start to remember wanting a product exactly like this for a long time.
  15. The fifteenth time, they start to yearn for it because they can’t afford to buy it.
  16. The sixteenth time, they accept the fact that they will buy it sometime in the future.
  17. The seventeenth time, they make a note to buy the product.
  18. The eighteenth time, they curse their poverty for not allowing them to buy this terrific product.
  19. The nineteenth time, they count their money very carefully.
  20. The twentieth time prospects see the ad, they buy what is offering.

Filed Under: Running a Strong & Efficient Business

Previous Post: «Some (dark) Small Business Humor Some (dark) Small Business Humor
Next Post: Are You Going Where the Resources Are? Are You Going Where the Resources Are?»

Reader Interactions

Comments

  1. Yvonne A Jones

    October 26, 2012 at 8:53 am

    It’s a daunting thought that it now takes about 20 ‘touches’ before you get through to the majority of those who receive your marketing materials.

    It makes sense to market in as many different ways and different price points as possible.

    Thanks, Karyn.

Trackbacks

  1. Tweets that mention What Happens When People Receive Your Marketing Materials | Self Employed Success -- Topsy.com says:
    January 17, 2011 at 9:09 am

    […] This post was mentioned on Twitter by Pawel Grabowski. Pawel Grabowski said: RT @kgreenstreet Self Employed Success What Happens When People Receive Your Marketing Materials http://is.gd/MLg998 […]

Footer

Services

Small Business Consulting
Small Business Coaching
Compass Master Program
Mentor Coaching for Coaches

FAQ

What is Coaching?
Small Business Coach vs Consultant
Industries We Serve

Resources

Self Employed Success Blog
Free Ebook: Discover the Missing Link
Free video tutorial: Setting and Raising Your Fees
Free Tutorial: Start a Mastermind Group

Connect

+1 (610) 381-4332

Email Us

  • Facebook
  • LinkedIn
  • Twitter

Site Footer

Copyright © 2021 All rights reserved.
Privacy and Cookie Policy