Like a dog on the scent, I keep my nose to the ground, looking for signs of a strengthening or weakening economy. I'm not looking at large, macro, worldwide events, but instead using my own eyes and ears to determine how the average person is reacting to things. All around me I'm seeing signs of economic life: In the past month, whenever we go …
Why Do People Unsubscribe?
According to MarketingSherpa research at their latest Email Summit, "Inbox Clutter" isn't the real reason people unsubscribe from your mailings. The top two real reasons people unsubscribe from your ezine or mailing list is: Emails weren't relevant to me.Received too many emails from the sender. MarketingSherpa goes on to say, "The top two …