Eeek! Shiny Object Syndrome!

Posted by

It seems to be a trend that’s growing: small business owners are getting distracted by too many ideas or the latest fad, going off in a million directions and never completing anything. (Employees suffer from this, too!)

This loss of focus is costing people hundreds of hours a year in lost productivity, lost hours, lost dollars.

It even has a name: SOS – Shiny Object Syndrome. It’s not quite ADHD. It’s more that a new idea captures your imagination and attention in such a way that you get distracted from the bigger picture and go off in tangents instead of remaining focused on the goal.

We think of a new idea, we hear of a great new gadget or marketing technique, and ZOOM, we’re off! There’s great energy and excitement in starting something new.

Of course what happens is that that everything always gets started, but nothing ever gets finished. In addition, countless hours and dollars are wasted in pursuit of the new, shiny object without having thought through whether this new item, technique, service or product is “right” for your business. Countless people have started blogs and abandoned them within a year (or less!) because they got tired of writing posts — or worse, no one was reading the posts.

It’s Not Just You

Lest you think that it’s only us small business owners who suffer from it, you’ll be happy to know that it’s rampant in many industries.

Software and tech companies are notorious for following every cool new fad that comes along, without thinking strategically about whether it’s a good fit for their business model.

TV creates shows around SOS, then dumps the show after 6 or 8 episodes.

Big business follows every business development fad that comes out in books or from gurus, only to drop it when the next cool fad arrives.

Tips for Choosing a Focus

I know it’s hard not to get excited about every new idea that comes past you. Some of them are very, very cool. But you are running a business and you must stop and ask yourself:

  • Is this right for my business/career?
  • Do my customers want this, and are they willing to pay for it?
  • Do I have the time, resources, energy, and money to put into this to make it successful?
  • Do I have too many open projects sitting on my desk that need to be finished before I begin something new?
  • Do I have the ability to finish this new project, and implement it, and maintain it?
  • What has to drop off my radar in order for me to start something new?

There’s nothing wrong with loving innovation and reinvention. Just make sure you don’t lose focus on what’s most important for you, your business and your customers.

17 comments for now



Category: Managing Projects, Tasks & Time, Rethinking Your Business
Tags: , , , , ,

Dealing With Overwhelm

Posted by

As I sit here writing my “to do” list for the upcoming months, I can feel that weird little tingle in the pit of my stomach: Overwhelm. There’s so much to do! How will I get it all done?

Then I remember all the tricks and tips I’ve learned over the years of how to manage entrepreneurial overwhelm:

1. Breathe. Stop whatever you’re doing, and take several deep breaths. Close your eyes and take a visual and emotional break from the craziness.

2. Get Organized. Write down your “to do” list all in one place (instead of having all those little Post-It notes all over your desk). Next, write a priority next to each item on your list. Is it urgent (“U”)? Is it Important But Not Urgent (“I”)? Is it something that has to be done this month, or can it wait until next month?

3. Get Help. Look at your list and determine if everything on it must be done by you. Don’t fall into the trap of “Oh, it will take me longer to explain it to someone than to just do it myself.” Instead, think of the “explaining time” as an investment: once you explain it one time, the other person can document the procedure and repeat it over and over again.

4. Action Alleviates Anxiety. Pick one high-priority task on your “to do” list and do it. Nothing relieves stress better than getting off your butt and taking action. Don’t fall in the trap of picking a low-priority task just because it’s easy. Do the things that matter.

5. Just Say No. Look at your “to do” list and ask yourself if you can simply say No to any of these tasks? Remember, you are in control of your task list and your calendar. Only you can overbook yourself, so only you can say No to requests for your time.

6. Focus. Avoid the temptation to multi-task and choose instead to focus solely on the task in front of you. If you have to, set a kitchen timer and tell yourself you’ll work on the task for 15 or 30 minutes without taking a break or doing other work.

Want more tips? Read my blog post 44 Tips for Dealing with Overwhelm!

 

I think I’ll start by taking a nice long breath…

2 comments for now



Category: Managing Projects, Tasks & Time
Tags: , ,

New Blog Looks and Feel!

Posted by

I took today off from work to update the look and feel of this blog. What do you think?

(Talk about Shiny Object Syndrome!)

To subscribe to this blog, use one of the buttons to the right, or open your favorite newsreader (such as My Yahoo, Google, Newsgator, etc.) and paste this URL to add our blog to your newsreader:

http://feeds.feedburner.com/TheSelfEmploymentBlogForSmallBusinessOwners

2 comments for now



Category: Passion For Business News
Tags: ,