With all the change that surrounds us, and the speed at which these changes occur, it can be risky to conduct business the way you always have in the past.
For most people change is difficult. It requires much mental and emotional energy to even look at where things need to change. But you can’t let the world speed by you either.
Keep up with current events in your industry, in business in general, and especially technology. Can any trends you are witnessing be good for your business?
Social Media Changes
A recent statistic says that women are the majority users of some of the largest social media sites. How does that translate into a usable fact that could change the way you do business?
Mobile Computing Changes
More and more, people are chucking their land-line phones in favor of their cell phone being their only phone. More people are using apps on these mobile devices as well as surfing the internet via their mobile device. Can this information help you change the way your products and services are marketed and offered?
I know, I know. Change is hard. Lots of people resist change. But it’s going to happen anyway, so why not be in control of the changes in your business?
Action Item For You
- Take a look around and spot one trend that you’d like to explore.
- Write a list of all the ways that trend can be used in your business, from your marketing, to your delivery systems, to your internal administrative process, including possible cost-savings.
I can’t wait to hear how you’re going to use a trend to reinvent a piece of your business. 🙂
