When rethinking your business model, different roadblocks spring up along the journey. One that nearly always happens is the business identity crisis: What is my business, and where is it going? It feels as if you're starting out all over again with incredibly basic questions. Darn! Again? Didn't you do this at the very beginning of your …
Feeling Like Your Business Needs to Change?
Something's in the air! Everywhere I turn recently, I keep running into seasoned business owners who tell me stories about how they are changing their business model, reinventing the way they do business, modifying the products/services they offer, and shifting who their target audience is. Some say they're feeling restless: that they know …
When a New Business Model Sneaks Up On You
Claudia didn't have a "big plan" for redesigning her business. She knew she had outgrown her old business model of working with new mothers as her target audience, and had made the decision to stop actively marketing her business. Then things happened that she couldn't have foretold. Recognizing It's Time to Change Claudia confides, "I …