Wow, you are going to kill me, but I have to say it: It doesn't matter how good your website is, if people don't come back often. Your website gets them interested; your ongoing relationship with them gets them to buy. The real key to e-commerce is building a mailing list of people who are interested in the topics you write, speak and teach …
Article Syndication, Duplicate Content, and SEO
A few weeks ago, we were discussing whether submitting your articles to article banks is seen as duplicate content and whether the search engines would penalize your site and/or specific website pages based on this information. According to Google's webmaster site: "Syndicate carefully: If you syndicate your content on other sites, Google will …
What’s New in Email Marketing
Of course, email marketing isn't new; we've been doing it for years, right? But according to some of the latest research into email marketing, over 70 percent of email marketers say the impact of it is increasing, not decreasing. Anyone who uses email marketing techniques can tell you, getting through spam filters is part of the battle. While …