Archive for the 'Managing Projects, Tasks & Time' Category

Why I Always Read Email First Thing Each Morning

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Time-management pundits are always harping on how we waste time reading emails first thing in the morning. I think they’re full of manure.

First of all, a 2013 Marketo study found that 58% of people read email first thing in the morning, many reading email before they even eat breakfast. Is it just addiction — or is there a good reason for it?

As a small business owner, I have a HUGE reason for reading email first thing in the morning: my customers matter to me more than anything. Most of my clients, students and mentoring group members communicate with me via email, so taking care of their needs first thing in the morning is simply good customer service.

Why do the time management folks act like email is evil? Because we don’t segregate “important” email from “read this when you get a chance” email.

There’s nothing inherently wrong with reading email first, just like there’s nothing wrong with writing your blog post first each morning or doing yoga first thing or working on a major project first thing. You have to pick your priorities and you have to focus on the task at hand. It’s all about goal setting and self-discipline.

  • For instance, I do not use my personal email address when signing up for ezines and email newsletters. That way, my personal Inbox doesn’t get crowded with non-essentials and stops a lot of spam from ever reaching me. If something is in my personal Inbox, it’s because it’s important, like an email from a client, student or my business partner. (A colleague told me that she has 2,500 new emails each morning. My question to her is: WHY do you allow so many emails get into your personal Inbox? They can’t possibly all be of the same importance level.)
  • Another reason I read email first is that it’s the only real quiet time I have during my working hours. Typically the phone doesn’t start ringing until 9AM and using the pre-phone time to read email allows me to focus.
  • I’ve delegated much of my email reading to my business partner who handles any routine customer service questions from people who have bought my ebooks or audio programs, or students who have lost their login ID.
  • I quickly scan my new emails and only answer those ones that are most urgent. I leave the rest of them for later in the day, after I’ve done my other daily prep work.
  • Finally, I read email first because it’s when I’m the freshest and smartest. Do you really want to be writing emails when your brain is fuzzy?

If email is an important part of communicating with your customers then go ahead and read it first thing. Just pay strict attention to whether you’re keeping focused on the Communicating With Customers task or veering off to read articles, news, jokes, quotations, or watching YouTube videos of Surprised Kitty instead of doing your work. Set a time limit, say 30 minutes, and get through the most important emails first.

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Category: Managing Projects, Tasks & Time, Running a Strong & Efficient Business
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Great Ebook Creation/Marketing Resource I Found

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I recently watched a free webinar with Kelly Kingman and Pamela Wilson called The Ultimate Ebook Kickstart. I’ve been creating ebooks for many years, but I’ve always been stuck on three things:

  1. How to figure out what to put in the ebook
  2. How to get the writing done
  3. How to explain to others what’s in the ebook so that it’s compelling

I have known Kelly and Pamela for years and I knew they were experts in the field, so it was a no-brainer to take the hour to watch this free webinar.

The first things I learned about was “fascinations,” a way of describing what’s in your ebook to make it appealing to others and a way to figure out what to put in your ebook. I had never heard this term before and I loved the concept. When Pamela and Kelly described fascinations, it was one of those, “Oh, that makes perfect sense” moments. It’s something I’ll use right away, because I’m getting ready to write my next ebook next week!

I thought their conversation about the three ways to use ebooks was strategic, and helps people to rethink how they use ebooks. We all know that you can either give your ebook away for free or you can sell it, but there are actually two ways to give it away for free, and multiple delivery mechanisms to consider. Ebooks are a great way to get known and build trust among your audience, as well as reaching new audiences.

If you’re like me, it’s hard to find time to write with a busy schedule. Kelly and Pamela share four different ways to get the writing done, even if you don’t consider yourself a writer. Using their “sprint” method, I’ve set aside all of next week to write an ebook start to finish. Yay! 🙂

Best advice I got: “Your ebook is not a record of everything you know about the topic. It’s not supposed to be an encyclopedia! You just write about what your reader needs to know, right now, in order to solve their challenge — and no more.” Whew! I knew my ebook projects were getting too big when I started to go over 200 pages. Now I stay focused on a narrow topic, making it an easier project for me and easier for audience to read and implement.

They also share:

  • How to make your ebook look professional and create a layout that’s easy-to-read
  • How to launch your ebook (even when you don’t have a mailing list), including some ways the pros launch their ebooks

Definitely, check out their free webinar here.

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Category: Managing Projects, Tasks & Time, Marketing

The Imposter Syndrome

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Do you feel like a fake? Are you waiting for the day that someone will discover that all your success was brought about by luck?

You’re not alone.

According to this article in Inc. Magazine, as many as 70% of all people feel like a fake at some time. Back in the 1970’s, psychologists studied this phenomenon, dubbed “The Imposter Syndrome.”

The Imposter Syndrome is divided into three sub-categories:

  • Feeling like a fake
  • Attributing success to luck
  • Discounting and downplaying success

And it isn’t just new entrepreneurs that feel this way. According to this article from CalTech, it’s the high-achievers and the already-successful who suffer the most. The CalTech article goes on to discuss ways you can overcome your Imposter Feelings.

This topic came up recently at one of my mastermind group meetings. A mastermind participant, a highly-successful and sought-after author and entrepreneur, said she was just waiting for someone to discover that she didn’t know anything, really, about her topic because she didn’t have a Ph.D. (although she’s written three books on the topic, has studied it for over 10 years, has major sponsorship endorsements from large corporations, and an education and product line to go along with the books). Her worst fear: that some interviewer will ask, “Who are YOU to write about this topic??”

In the end analysis, a reality-check is in order. Have you accomplished things because of your intellect, your creativity, your tenacity, your heart? For every failure you’ve had, haven’t you also had an equal success?

Each day, when you catch yourself in the bad habit of moaning about everything that went wrong, reach for “balance” and remind yourself of all the things you did right. And when you have a big success, reward yourself and celebrate this wonderful moment!

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Category: Managing Projects, Tasks & Time
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10 Tips for Managing Information Overload

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Do you ever have that disturbing feeling that trying to squeeze one more piece of new information in your brain will render you senseless?

Information overload causes stress and a loss of productivity. We’re so busy gathering information that we never seem to get into action around implementing all these great ideas. And we can’t seem to put our fingers on the important information that we’ve gathered!

Here’s even more bad news: when you take in too much information, according to a Temple University study, you begin to make more errors, and worse, make more bad decisions. Can your business really afford that lack of clear thinking? (Don’t even get me started about how a hyper-connected lifestyle is bad for your physical and emotional health!)

Here are 10 tips for managing information overload so you regain control of your brain, your time and your tasks:

  1. Remember the most important rule: YOU are in charge of your To Do list and YOU are in charge of your calendar and YOU are in charge of how much information you’re willing to receive each day. Don’t set yourself up for information overload by trying to take multiple classes at once, or trying to read more than one book at a time without setting up “assimilate and implement” time. Be selective and base all your decisions on achieving your goals while mirroring your values.
  2. Get things out of your head and on to paper. When you take in a lot of information, your brain naturally tries to process it, to make connections, and apply it to your real life. When you try to keep all that thinking in your brain, you feel muddled, anxious, confused. Doing a brain dump and writing down your ideas, even in a quick list format, will help clear things out.
  3. Practice OMD: Off My Desk. I have a bad habit of collecting thoughts on bits of paper, which form massive piles on my desk. Once a month, I have an OMD hour…every bit of paper gets looked at and acted upon, and then the paper gets filed or tossed, clearing space on my desk and in my brain.
  4. Take the most recent class you’ve attended or the most recent book you’ve read, and create a Top 3 Action Items list. Don’t create a massive To Do list of every great idea from the class or book. Instead, choose the top three things that you can take action on within a month, and put only those three things on your Action Items list. Once they’re done, you can always go back and choose three more. The point here is two-fold: start implementing what you’ve learned and do it in such a way that you don’t overload yourself.
  5. Make a decision to make a decision. I know, it sounds silly, right? But if ideas and information are running around in your head and you’re not willing to either act on them or let them go, you sabotage yourself and hold yourself in a perpetual state of overload. Stop doing that to yourself. Instead, tell yourself, “Today I will make a decision,” then do it. You’ll feel immediately better.
  6. Stop saying, “I’m too distracted to focus.” Choosing to focus on one goal or one task is a decision you make. You are perfectly capable of focusing and getting things done, but you’ve got to train yourself to do it. It takes practice, and reminding yourself that you are choosing to focus on one thing instead of allowing yourself to get sidetracked. Don’t buy into the cultural slide of “I’m too distracted.” You’re better than that. Step up to the plate. If you want to be successful, you have to do what successful people do: focus. Focus is a decision. Focus is a skill you can learn and enhance.
  7. When you are drowning in information, stop piling on more. It’s okay to stop watching the evening news. It’s okay to stop reading articles or checking social media sites several times a day. Each time you interact with an information delivery system, guess what? More information is shoved in your face. By taking a vacation – even a short one – from any information delivery system, you get immediate relief from information overload.
  8. Use tools like Evernote or One Note to have a central location for storing information. As important as storing information is, retrieving it easily is even more important, which is why I moved from paper notebooks to Evernote for storing notes when taking classes, reading books or perusing articles. Evernote allows you to tag each note with keywords and sort them into folders. Notes are completely searchable, so you can have all the information and ideas you’ve accumulated at your fingertips.
  9. Make a conscious choice to prioritize the information you allow into your brain. Let’s say for a moment you’re on Facebook and you see a link to an interesting article. STOP RIGHT THERE. Ask yourself: Is this article merely interesting or is it really, truly important? Do I have time to read interesting-but-not-important information right now? How will this article help me achieve my overall goals? By making choices about what to pay attention to, you automatically take yourself out of information overload. The beautiful thing about information is that it’s always available: whenever you are ready to read about a certain subject, information about that subject is just a Google search away.
  10. Do you have competing goals? Work on one at a time. For instance, today I wanted to accomplish three things: write this blog post, create my class schedule for the next nine months, and work on a class agenda for a new program I’m designing. All of these things are exciting, and all need to get done and all required research and paying attention to incoming information. But only one of the three had a deadline: writing this blog post. So I put the other things on the back burner, and focused solely on writing this blog post. Once it’s done, I’ll choose ONE of the other two projects to work on next. You have to be willing to let go of some information, even exciting information, so you can focus on your priorities.

I believe in you. I believe you are capable of learning what you need to learn in order to have a successful business. I believe you will find time in your day for all that needs to be done. I believe your dream is so important that you’ll move mountains to get it. I believe you can move mountains, with focus, perseverance and strength.

I’d love to hear from you: how to you cope with information overload? Are there techniques or software products you use to help you manage absorbing, processing and retrieving information?

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Category: Managing Projects, Tasks & Time, Running a Strong & Efficient Business
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Easily Create and Market Your Ebook

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You know that ebooks are an important part of your marketing model as well as a great stream of revenue for your business. Whether you give away free ebooks to spread your message and build your list, or you sell ebooks to your customers, ebooks are a brilliant tool.

I have written five ebooks, and have many more in the pipeline. I also create all my student guides in ebook format.

But there are three problems:

  1. How do you get started writing an ebook, figuring out the content, and standing out from the crowd with your topic?
  2. Once you write it, how do you make it look professional and eye-catching? That’s tough work if you’re not graphically-minded or you can’t tell a font from a fondue.
  3. And after you create the ebook and a super cover design, how do you market your ebook?

Lucky for us, Pamela Wilson has created eBook Evolution to solve these problems. It’s chock full of solid advice, including a page guide with step-by-step instructions on how to organize and write your ebook, a guide to create ebook covers and page layouts, a page launch guide for marketing your ebook.

Pamela also tells you how to get free software to create your ebook — and even free fonts, too. I’m so pleased she made the potentially cumbersome project of writing, designing and marketing your ebook easy and fun. (Lots of worksheets and checklists are included…very useful and concrete to keep you on track.) There’s nothing to stop you now from creating all the ebooks you want!

Plus you get guide for creating your cover page and ebook contents using the free Open Office software, and ebook templates you can use right away: just add your content.

This tidy bundle of instruction and templates is immensely helpful to take your ebooks to the next level. Just looking at the way Pamela has written and designed the eBook Evolution ebooks will give you lots of creative ideas for your own ebooks.

The nicest part is this…

You will design your own ebook, so whenever you want to make changes to it, it doesn’t cost you a dime. That’s a big problem if you have someone design your ebook for you, so a do-it-yourself mentality will save you up-front and in years to come.

I can’t wait to create my new ebooks from all I learned in this program — and I can’t wait to see YOURS, too! 🙂

Want to learn more about eBook Evolution? Check it out here:

http://www.bigbrandsystem.com/ebook-evolution/

Note: this is not an affiliate link. No affiliates were harmed in writing this review.

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Category: Managing Projects, Tasks & Time, Marketing

Dealing With Overwhelm

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As I sit here writing my “to do” list for the upcoming months, I can feel that weird little tingle in the pit of my stomach: Overwhelm. There’s so much to do! How will I get it all done?

Then I remember all the tricks and tips I’ve learned over the years of how to manage entrepreneurial overwhelm:

1. Breathe. Stop whatever you’re doing, and take several deep breaths. Close your eyes and take a visual and emotional break from the craziness.

2. Get Organized. Write down your “to do” list all in one place (instead of having all those little Post-It notes all over your desk). Next, write a priority next to each item on your list. Is it urgent (“U”)? Is it Important But Not Urgent (“I”)? Is it something that has to be done this month, or can it wait until next month?

3. Get Help. Look at your list and determine if everything on it must be done by you. Don’t fall into the trap of “Oh, it will take me longer to explain it to someone than to just do it myself.” Instead, think of the “explaining time” as an investment: once you explain it one time, the other person can document the procedure and repeat it over and over again.

4. Action Alleviates Anxiety. Pick one high-priority task on your “to do” list and do it. Nothing relieves stress better than getting off your butt and taking action. Don’t fall in the trap of picking a low-priority task just because it’s easy. Do the things that matter.

5. Just Say No. Look at your “to do” list and ask yourself if you can simply say No to any of these tasks? Remember, you are in control of your task list and your calendar. Only you can overbook yourself, so only you can say No to requests for your time.

6. Focus. Avoid the temptation to multi-task and choose instead to focus solely on the task in front of you. If you have to, set a kitchen timer and tell yourself you’ll work on the task for 15 or 30 minutes without taking a break or doing other work.

Want more tips? Read my blog post 44 Tips for Dealing with Overwhelm!

 

I think I’ll start by taking a nice long breath…

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Category: Managing Projects, Tasks & Time
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