When people search for you on Google, does your site show up on page 1 -- or on page 20 -- of the search engine results? Since 84% of internet traffic goes through search engines, being ranked highly by search engines will send you a huge number of prospective customers. Are search engines sending you enough traffic to build your …
Ethical SEO
If you're new the world of search engine optimization (SEO), you may ask, "Is there really a difference between ethical SEO and unethical SEO?" Since the beginning of SEO we've divided SEO techniques into two camps: White Hat SEO (the good techniques) and Black Hat SEO (the bad techniques). Remember in old Western movies, the sheriff always wore a …
How to Choose the Right Keywords
I was emailing with a colleague the other day, and she asked, "How do you pick keywords that will help, without drowning against the 40 billion other people who are using those same keywords? And, if you pick ones with less competition, then no one is actually searching them, right?" Great questions! Here's how I answered her: When I teach my …
Article Syndication, Duplicate Content, and SEO
A few weeks ago, we were discussing whether submitting your articles to article banks is seen as duplicate content and whether the search engines would penalize your site and/or specific website pages based on this information. According to Google's webmaster site: "Syndicate carefully: If you syndicate your content on other sites, Google will …
Which Internet Marketing Techniques Work?
Small business owners often ask me which internet marketing techniques work best. The answer is, "it depends on your audience." Knowing your target audience and testing to see which techniques they respond to should be your #1 priority in your internet marketing plan. With that said, MarketingSherpa did a survey recently with these …
The Tiny Shoes Story (and Why You Need to Know It)
I heard a good metaphor many years ago that I want to share with you. It's all about the clear distinction between using the "info guru" marketing technique of sharing free content -- and having little shoes shaken out of your head. Read on: == Let's assume that for the last 20 years you've bought your shoes at your local shoe store. Let's say …