• Menu
  • Skip to right header navigation
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Passion For Business Logo

Small Business Consulting for the Self-Employed

  • About Us
    • Meet Karyn Greenstreet
    • Meet Alastair Greenstreet
  • Contact
  • Search
  • Home
  • Consulting
    • Small Business Strategy Consulting
    • Marketing Coach for Small Business
    • Small Business Consulting Programs and Fees
    • Compass Master Program
    • Leap Year – Small Business Mastermind Group
    • How to Select a Small Business Coach or Consultant
    • Industries We Serve
    • Small Business Coach vs Consultant? – What’s the Difference
    • Small Business Consulting Testimonials
    • FAQ
  • Coaching
    • How Coaching Works
    • Quiz: Are You Ready for Coaching?
    • Small Business Coach vs Consultant
    • Marketing Coach for Small Business
    • Leap Year – Small Business Mastermind Group
    • Small Business Consulting Programs and Fees
    • FAQ About Small Business Coaching & How it Works
    • Industries We Serve
  • Mastermind Group
  • Workshops
    • Capture Your Valuable Knowledge Workshop
  • Blog
  • Free Resources
    • Discover the Missing Link
    • Speed Up Growth: Start a Mastermind Group
    • Are You Ready to Take the Leap and Grow Your Business?
  • Speaking
    • Meet Karyn Greenstreet
    • Clients
    • Locations
    • Speaking Testimonials
  • About Us
    • Meet Karyn Greenstreet
    • Meet Alastair Greenstreet
  • Contact
  • Search
  • Home
  • Consulting
    • Small Business Strategy Consulting
    • Marketing Coach for Small Business
    • Small Business Consulting Programs and Fees
    • Compass Master Program for Consultants
    • Leap Year – Small Business Mastermind Group
    • How to Select a Small Business Coach or Consultant
    • Industries We Serve
    • Small Business Coach vs. Consultant – What’s the Difference?
    • Small Business Consulting Testimonials
    • FAQ
  • Coaching
    • How Coaching Works
    • Quiz: Are You Ready for Coaching?
    • Small Business Coach vs Consultant
    • Marketing Coach for Small Business
    • Leap Year – Small Business Mastermind Group
    • Small Business Consulting Programs and Fees
    • FAQ About Small Business Coaching and How it Works
    • Industries We Serve
  • Mastermind Group
  • Workshops
    • Capture Your Valuable Knowledge Workshop
  • Blog
  • Free Resources
    • Discover the Missing Link
    • Speed Up Growth: Start a Mastermind Group
    • Are You Ready to Take the Leap? Business Self-Assessment
  • Speaking
    • Meet Karyn Greenstreet
    • Clients
    • Locations
    • Testimonials

Why Marketing Fails Series

Home > Why Marketing Fails Series
Why Marketing Fails #5: Niche Exhaustion

Why Marketing Fails #5: Niche Exhaustion

Karyn Greenstreet

When it comes to marketing to multiple niches, I have two words of advice: 1. Go ahead! There's nothing wrong with targeting multiple niches. BUT... 2. Pick one and become a leader in it, then move on to the second one. If you try to go after too many niches (target audiences) at the same time, you will wear yourself out. It's exhausting and …

Why Marketing Fails #5: Niche ExhaustionRead More

Filed Under: Marketing & Sales

Why Marketing Fails #3: No Follow-Up

Why Marketing Fails #3: No Follow-Up

Karyn Greenstreet

There are some people in the world who love the challenge of "cold calling" -- that is to say, you enjoy calling people who you have never met, have never had any contact via email or phone, and asking them whether they need your product or service. But what about those people who contact you and ask about your products and services? They're …

Why Marketing Fails #3: No Follow-UpRead More

Filed Under: Marketing & Sales

Why Marketing Fails #7: Not Tracking Success and Failure

Why Marketing Fails #7: Not Tracking Success and Failure

Karyn Greenstreet

You MUST have a way to measure the results of all your marketing. Tracking the success or failure of a marketing techniques solves the age-old question of "Which marketing techniques should I use?" For instance: When you posted an status update on Facebook, did it increase traffic to your website? When you sent out your last email broadcast, …

Why Marketing Fails #7: Not Tracking Success and FailureRead More

Filed Under: Marketing & Sales

Why Marketing Fails #6: Lack of Repetition

Why Marketing Fails #6: Lack of Repetition

Karyn Greenstreet

One thing I know for sure: your customers are busy people. They see and hear your marketing message, and they may think, "Hey, that's a great product!" Then a child (or the boss) starts to scream, or an ice storm knocks out power, or they run out of gas on the highway, and POOF! -- Instant Distraction. Placing just one advertising message and …

Why Marketing Fails #6: Lack of RepetitionRead More

Filed Under: Marketing & Sales

Why Marketing Fails #4: Blindfold Marketing

Why Marketing Fails #4: Blindfold Marketing

Karyn Greenstreet

Remember the childhood game, Pin The Tail on the Donkey? You would be blindfolded, spun around three times, and a paper donkey tail would be put in your hand. Your job was to "find the donkey" and attach the tail to it, without raising the blindfold. Lots of fun! (When you were 6 years old. Not so much today.) In business and marketing, working …

Why Marketing Fails #4: Blindfold MarketingRead More

Filed Under: Marketing & Sales

Why Marketing Fails #2: Follow-the-Herd Marketing

Why Marketing Fails #2: Follow-the-Herd Marketing

Karyn Greenstreet

Do NOT follow the herd when it comes to choosing marketing techniques. Doing what everyone else does, or doing what's the latest-and-greatest hot trend, is a sure path to marketing failure. People tell me they want a marketing plan, but what they really mean is, "Tell me exactly which techniques to choose and when to do them." Guess what? There …

Why Marketing Fails #2: Follow-the-Herd MarketingRead More

Filed Under: Marketing & Sales

  • Page 1
  • Page 2
  • Go to Next Page »

Footer

Services

  • Small Business Consulting
  • Small Business Coaching
  • Compass Master Program
  • Leap Year Mastermind Group

FAQ

  • What is Coaching?
  • Small Business Coach vs Consultant
  • Industries We Serve

Resources

  • Self Employed Success Blog
  • Free Ebook: Discover the Missing Link
  • Free video tutorial: Setting and Raising Your Fees
  • Free Tutorial: Start a Mastermind Group

Connect

+1 (610) 381-4332

Contact Us

  • Facebook
  • LinkedIn

Site Footer

Copyright © 2025, Karyn Greenstreet, All rights reserved. This entire website copyrighted: United States Copyright Registration Number PAU3-147-048.
Privacy and Cookie Policy