Free Information Isn’t Enough Anymore
I have ebooks and audios sitting on my hard drive that I’ve never consumed. I bet you do, too.
Free information is everywhere, and even if it’s excellent, it’s not always easy to digest it and create a strategy around it.
I think the next place of growth for service professionals and information marketers is to take all the free information you research and produce for your clients, synthesize it, and give it back to people in a practical, DO-able format.
Want to be unique? If you can get people to consume your information products, TEACH people how to consume it and use it, it will set you apart from the crowd. The reason people spend money on my teleclasses and live training classes is that:
- They get to ask questions
- They’re given bite-sized homework assignments
- They can submit the homework to me for review/comments
- They walk away with a do-able action plan
Even offering a free teleclass sets you apart from the crowd in your industry, because it allows people to receive a chunk of information, learn how to apply it, and ask questions to clarify points. If you’re not offering free teleclasses, now is a good time to start.
Information is everywhere. But smart people are now saying, “Make it work for me in the real world of busy schedules and conflicting priorities. Help me focus.”
If you want to be unique and stand out from the crowd, start helping your customers consume, digest and USE the information you’re giving them.
If you can simplify a complicated topic, if you can save your customers the time of having to do the research and analysis themselves, if you can cut through the noise and help your customers know what’s relevant and important, then you’ll always be valuable to them.
