This blog post is for the rest of us – people who are NOT professional copywriters but need attention-getting copy and strong headlines. Let’s focus on writing good headlines for website sales pages and social media. Or, in the case of email newsletters, good subject lines. The purpose of a headline or subject line is to grab the reader's …
6 Copywriting Steps for Non-Copywriters
It's "back to basics" time, so let's talk about copywriting your marketing materials! Here are the steps to any marketing copywriting, whether you are selling services or products. In a previous blog post, I gave you some formulas you can use to write good headlines for your sales pages and newsletters. (If you didn't see the post, you can read it …
We Won’t Eat What We Don’t Understand
Aly and I had lunch with my Mom and Dad at a trendy fusion restaurant with a highly creative menu. While we were happily trying Turkey Wraps with Butternut Squash inside, what did my Dad have? A steak sandwich and a Coke. "Dad," I said, "Why not try something new?" My Mom chimed in: "Because we won't eat what we don't understand." I cracked up …
Is the Problem Traffic or Copywriting?
I recently worked with a client, Lydia, who has a beautiful website. The graphics, layout, and branding are perfect. So why wasn't Lydia getting more sales? The first thing we needed to do was some detective work. Why? Because we don't know if her problem is that she's not getting enough traffic to her website or if the problem is that …
The Myth of Written Messages
Wandering down the street in New York City early one morning, I noticed a group of people standing in front of the doors to Macy's department store. Since it was 9:00 a.m., I assumed they were waiting for the store to open. But as I walked by I noticed a sign in every door that clearly said: Store Hours 10:00 am – 9:00 pm. So why were they …
Great Copywriting Tips
All small business owners need to learn good copywriting skills. If you haven't visited CopyBlogger yet, I strongly encourage you to do so...today! CopyBlogger offers tips and tutorials on good copywriting. Their recent blog posting, Just Say No to These Three Enemies of Clear and Direct Writing, is a perfect example of what you'll learn on …