In Part 1 of this article, I gave you some ideas on how to spot a crazymaker client (or student, or business partner, employee, or mastermind group member – whomever you have a close business relationship with). Now that you've got a list of how to spot them, you might be able to avoid getting into a business relationship with a potential …
Lurker Alert: The Art of Audience, Student and Mastermind Group Engagement
Who are those people who attend your mastermind group, Q+A session, or class but never talk? Why do people on Facebook and LinkedIn never respond? And how do you get them talking? Back in the mid-90s when I first went online via CompuServe (remember those days??), we noticed that for every 10 people looking at the message forum, one person …
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What Should Your Service Fees Be?
When you sell services rather than products, pricing can be a challenge. Consulting, coaching, workshops, mastermind groups, professional speaking, and one-on-one services of all kinds -- all these services require you to think strategically on several levels so you can be profitable in your business. Don't just charge what your competitors …
How to Select a Small Business Coach or Consultant – 15 Point Checklist
How do you select a small business coach or consultant? There are many small business coaches to choose from, so it helps to have clarity about what you're looking for in a coach, consultant, or mentor. Here are 15 tips to help you select a small business coach or consultant: Choosing the right consultant or coach for you will lead to a …
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Small Business Fear, Success, and Daily Rituals
What makes one small business owner more successful than another? Trust me, it's not lack of fear. We're all afraid of failing, of our offer being rejected, of making a complete flop of a project, of screwing up a business relationship. What's the difference between entrepreneurs who are successful and those who aren't? Successful entrepreneurs …
Why Marketing Fails: The Silo Effect
When you think of a silo, you think good thoughts: silos on a farm filled to the brim with an autumn's grain harvest. It sounds like a perfect metaphor for a successful business marketing campaign. So how can a silo be a bad thing? The Silo Effect in business refers to groups of people, or groups of projects, working independently from one …