The phrase "business redesign" might have you quaking in your boots. After all, who wants to start all over again from scratch? Ah. I think I can help by offering up a different definition for you to ponder. Business redesign isn't about tossing it all away and starting from scratch (unless you really, really want to do that). Instead, I think …
Free Information Isn’t Enough Anymore
I have ebooks, audios and videos sitting on my hard drive that I've never consumed. I bet you do, too. Free information is everywhere. Even if it's excellent, it's not always easy for your audience to digest it and create a strategy around it. The next place of growth for service professionals and information marketers is to take all the free …
Dealing with Crazymaker Clients – Part 2
In Part 1 of this article, I gave you some ideas on how to spot a crazymaker client (or student, or business partner, employee, or mastermind group member – whomever you have a close business relationship with). Now that you've got a list of how to spot them, you might be able to avoid getting into a business relationship with a potential …
Lurker Alert: The Art of Audience, Student and Mastermind Group Engagement
Who are those people who attend your mastermind group, Q+A session, or class but never talk? Why do people on Facebook and LinkedIn never respond? And how do you get them talking? Back in the mid-90s when I first went online via CompuServe (remember those days??), we noticed that for every 10 people looking at the message forum, one person …
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What Should Your Service Fees Be?
When you sell services rather than products, pricing can be a challenge. Consulting, coaching, workshops, mastermind groups, professional speaking, and one-on-one services of all kinds -- all these services require you to think strategically on several levels so you can be profitable in your business. Don't just charge what your competitors …
Small Business Fear, Success, and Daily Rituals
What makes one small business owner more successful than another? Trust me, it's not lack of fear. We're all afraid of failing, of our offer being rejected, of making a complete flop of a project, of screwing up a business relationship. What's the difference between entrepreneurs who are successful and those who aren't? Successful entrepreneurs …