What makes one small business owner more successful than another? Trust me, it's not lack of fear. We're all afraid of failing, of our offer being rejected, of making a complete flop of a project, of screwing up a business relationship. What's the difference between entrepreneurs who are successful and those who aren't? Successful entrepreneurs …
Why Marketing Fails: The Silo Effect
When you think of a silo, you think good thoughts: silos on a farm filled to the brim with an autumn's grain harvest. It sounds like a perfect metaphor for a successful business marketing campaign. So how can a silo be a bad thing? The Silo Effect in business refers to groups of people, or groups of projects, working independently from one …
Lurker Alert: The Art of Audience, Student and Mastermind Group Engagement
Who are those people who attend your mastermind group or class but never talk (or who friend you on Facebook or Twitter, but never respond)? And how do you get them talking? Back in the mid-90s when I first went online via CompuServe (remember those days??), we noticed that for every 10 people looking at the message forum, one person was …
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9 Tips for Summer Business Cleanup and Planning
Many businesses slow down in July and August, so summertime is a great time to get reorganized for autumn. September always reminds me of "back to school season," the beginning of a new year. While there are always plenty of tasks for organizing your office, remember to focus on your upcoming marketing campaigns and projects so that you don't …
Courage, and the Self-Employed
Each week, I hear people telling me they want to build their small business, but they don't (or can't) move forward on their dreams because they're afraid. There are so many things to be afraid of when you're self-employed: fear of failure, fear of success, fear of illness, fear of lawsuits. No money, no time, no skills, no help, no …
How to Pick the Best Training Class For You and Your Business
Every month, you're innundated with offers for workshops, classes, weekend intenstives, bootcamps, and webinars. How do you decide which one is best for you? Here are six tips: Decide on your MOST important business goals first. Only choose classes which will help you achieve your business goals for this year. If you learn materials that you …
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