When you think of a silo, you think good thoughts: silos on a farm filled to the brim with an autumn's grain harvest. It sounds like a perfect metaphor for a successful business marketing campaign. So how can a silo be a bad thing? The Silo Effect in business refers to groups of people, or groups of projects, working independently from one …
9 Tips for Summer Business Cleanup and Planning
Many businesses slow down in July and August, so summertime is a great time to get reorganized for autumn. September always reminds me of "back to school season," the beginning of a new year. While there are always plenty of tasks for organizing your office, remember to focus on your upcoming marketing campaigns and projects so that you don't …
How to Pick the Best Training Class For You and Your Business
Every month, you're innundated with offers for workshops, classes, weekend intenstives, bootcamps, and webinars. How do you decide which one is best for you? Here are six tips: Decide on your MOST important business goals first. Only choose classes which will help you achieve your business goals for this year. If you learn materials that you …
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Warming Cues to Make Your Prospective Customers Feel Welcome
I know you've heard it a thousand times: make your prospective customer feel welcome and safe while they're learning about your products and services, and they'll buy from you. But when you actually see this in action, it's a miracle to behold. One afternoon, with several hours to spare before I had to appear at a speaking engagement in New York …
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Has Your Website Designer Disappeared?
A strange phenomenon has been spreading like a virus over the past few years. In the past four months alone, three of my clients have told me that their website designer or virtual assistant has "disappeared." No return phone calls, unanswered emails. Gone, gone, gone. Kidnapping? Hardly. When the economy gets tough or the revenue numbers don't ad …
Self Employment: The Hardest Way to Make Easy Money
I heard this comment at a National Speaker's Association meeting recently: "Being your own boss is the hardest way to make easy money." Boy, that is the truth! I speak with people all the time who dream of becoming self employed and starting their own small business. Don't get me wrong: being self employed is the best lifestyle I know. It …
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