In 2008, Pizza Hut saw its sales drop because of the Great Recession. Competitors were lowering their prices and offering discounts -- and Pizza Hut figured they needed to offer a discount if they wanted to compete with Dominoes Pizza and Papa Johns Pizza for a dwindling market. So in 2009, Pizza Hut began to offer a large cheese pizza with three …
7 Tips for Managing Information Overload
Do you ever have that disturbing feeling that trying to squeeze one more piece of new information in your brain will render you senseless? Information overload causes stress and a loss of productivity. We're so busy gathering information that we never get into action around implementing all these great ideas. And we can't seem to put our fingers …
Courage, and the Self-Employed
Each week, I hear people telling me they want to build their small business, but they don't (or can't) move forward on their dreams because they're afraid. There are so many things to be afraid of when you're self-employed: fear of failure, fear of success, fear of rejection, illness, or lawsuits. No money, no time, no skills, no help, no …
Just Three Tasks a Day
A colleague of mine in one of my mastermind groups shared a great tip with us a few months ago: instead of writing a huge to-do list every day (and never completing all the tasks), focus on just three tasks a day. I've been trying this technique now for about 2 months, and I'm happy to report it is a winner! Truthfully, I don't know "how" it …
What Does “Business Redesign” Really Mean?
The phrase "business redesign" might have you quaking in your boots. After all, who wants to start all over again from scratch? Ah. I think I can help by offering up a different definition for you to ponder. Business redesign isn't about tossing it all away and starting from scratch (unless you really, really want to do that). Instead, I think …
Free Information Isn’t Enough Anymore
I have ebooks, audios and videos sitting on my hard drive that I've never consumed. I bet you do, too. Free information is everywhere. Even if it's excellent, it's not always easy for your audience to digest it and create a strategy around it. The next place of growth for service professionals and information marketers is to take all the free …