When asking your customers for their opinion, do you ask enough people? I recently asked my customers (all small busines owners) for feedback about what time of day, and day of week, they prefer to take virtual classes. When the first 10 or 20 responses came in, it was clear that everyone wanted classes on Wednesdays at 7:00 PM. Wow! Who …
How to Get 300 Hours of Education a Year
I made an amazing discovery last month. Like you, I'm a busy business owner. Yet I need to continually learn new marketing techniques and new business ideas in order to maintain my expertise in my field. Where was I going to find time to do all that reading, listening, and studying??? As with most successful projects, lifelong learning is about …
Breaking Up Is Hard To Do: How to Fire Your Assistant, Website Designer, etc.
There must be something in the air. Three of my clients called me this week to talk about firing a subcontractor. One client asked me, "Can you please write an article about this so I know what to do?" And thus this article was born. We hire people to help us grow and run our small business: assistants and virtual assistants, website designers …
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Is Your Important Business Data Safe?
A few years ago we had a burglary in our office. Among the items they stole were two laptops. But our data -- especially our confidential client information -- was safe. Here's how: We don't keep client credit card information on our computers or in paper anywhere in the office. It's all kept online in our shopping cart, and it's only kept …
28 Ways to Say No
Would you babysit my pet tarantula next week? No. Is it okay if I bring my twelve cousins to your birthday party? No. Can we extend our contract for six months but not increase the price? No. Sometimes saying No is easy! But sometimes, finding the right words to say No can trip us up. And without the right words, we sometimes say Yes …
Is the Problem Traffic or Copywriting?
I recently worked with a client, Lydia, who has a beautiful website. The graphics, layout, and branding are perfect. So why wasn't Lydia getting more sales? The first thing we needed to do was some detective work. Why? Because we don't know if her problem is that she's not getting enough traffic to her website or if the problem is that …