This blog post is for the rest of us – people who are NOT professional copywriters but need attention-getting copy and strong headlines. Let’s focus on writing good headlines for website sales pages and social media. Or, in the case of email newsletters, good subject lines. The purpose of a headline or subject line is to grab the reader's …
Who Owns Your AI-Generated Content?
What's New: Last week, my friend Anastacia Brice told me about the AI tool Jasper, and their Terms of Service which says you give them the right to use your content (Jasper's bolding, not mine): I'm not an attorney. But this clearly says they can reproduce, modify, or publish any of your content (both inputs and outputs). See Terms of …
Lurker Alert: The Art of Audience, Student and Mastermind Group Engagement
Who are those people who attend your mastermind group, Q+A session, or class but never talk? Why do people on Facebook and LinkedIn never respond? And how do you get them talking? Back in the mid-90s when I first went online via CompuServe (remember those days??), we noticed that for every 10 people looking at the message forum, one person …
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Should You Put Your Prices on Your Website? Pros and Cons
The decision to put your prices on your site is a strategic one for your business. In some ways it can make you feel vulnerable. But ask yourself: What does my prospective customer want and need? Studies have shown the consumers want to see prices of products and services. Even a price range is sufficient. But many business owners have …
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The Power of Branding in Launching a New Service
When we think of branding, we instantly think of branding for products, right? Let me tell you a story about the importance of good brand design when launching a new service. Back in the summer of 2011, my JV partner and I were designing a new mastermind group program. We each ran our own, separate businesses that had their own branding. …
12 Must-Have Items to Put in Your Welcome Email
Think of a new client, new student, new member, or new email list subscriber as a guest in your home. How will you make them feel welcomed and appreciated? Your first email to them, your "Welcome" email, can begin that relationship -- and turn a one-way conversation into a two-way conversation between your business and your customer. Make it …