In the 1950s television show, Lucy has one overriding goal: to break into show biz and to get Ricky to put her in his nightclub act. The thousands of wacky and inventive ways she went about trying to achieve this goal is what made the TV show so hilarious. Here's what Lucy can teach you about marketing There are no silver bullets, no magical "one …
Why Small Businesses Fail (or Fail to Thrive and Grow)
Why do small businesses fail? Tammy set a path to discover why her small business wasn't thriving. Tammy, a skilled and gifted horticulturist, called me to discuss what she needed to know to start her own florist and landscaping business. She had been in the horticulture industry for 10 years and was incredibly skilled at working with …
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Six Reasons to Become Self-Employed in Your Retirement
So, you’re looking forward to being retired. Relaxing in the lawn chair, sipping iced tea, watching the clouds roll by. Lazy days of reading good books, traveling with family and friends, puttering around in the garden. What? That’s not the lifestyle you want? Good for you! Most retirees don’t want a lazy …
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Self-Employed Full Time or Part Time: What’s right for you?
When you're self-employed (or thinking about becoming self-employed), one of the more important decisions you'll need to make is whether you want to do this work full-time or part-time. That's a difficult question for many people, and here are some things to consider when making that decision. Full-Time Benefits You can have a business …
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Small Business Fear, Success, and Daily Rituals
What makes one small business owner more successful than another? Trust me, it's not lack of fear. We're all afraid of failing, of our offer being rejected, of making a complete flop of a project, of screwing up a business relationship. What's the difference between entrepreneurs who are successful and those who aren't? Successful entrepreneurs …
11 Things to Do When Business Slows Down Over the Holidays
I’m sure you’ve seen it happen every year: your business slows down during predictable times, like the summertime months or the holiday period at the end of the year. For the self-employed who rely upon steady cash flow, this can be a disconcerting time. Should you just take a time off until things naturally pick up again? Or should you try to …
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