Great question! I'll work off the premise that by "product" you're referring to anything from writing a book to creating a live or self-study training class. Products can be a great way to sell to different price-points; if clients resist paying $400 - $1,000 a month for private one-on-one sessions with you, they might join a group or buy a book. …
Taking an Entire Month to Create Products
Do you ever have that disturbing feeling that trying to squeeze one more minute out of your day will render you senseless? Like you, I struggle with finding time to write books, create new classes, and put together new information products and programs. I have a burning desire to create these things; I think about them and plan for them …
How to Imagine Your Future
At this time of the year, we’re encouraged to set our business goals for the next 12 months and beyond. But when I speak with small business owners, you consistently tell me that you can’t figure out what the future of your business looks like. You can't imagine a year from now, and you certainly can't imagine three or five years from now. I think …
Why Redesign Your Business?
Did you know your business runs in cycles? The key to a successful business is to begin the process of change, growth and/or innovation before the preceding cycle of success runs out. Over the years, I've had an influx of prospective clients come to me with these exact words: "I want to rethink my business." I thought: Cool! Me, too! For me, I …
It’s So Important to Take Time Off
Every weekend, my husband (who is also my business partner) and I take one day off from our busy schedules, either to go somewhere interesting and relaxing, or to visit with family and friends. We're just like you: we run our own businesses (which could keep us working 24/7 if we're not careful) and we have things that need to get done around the …
Choose One Project
I'm just like you -- just like every entrepreneur I know. I have a million ideas and I want to do them ALL right away! Here's how that's killing your business. I learned an important and enlightening lesson last year that I'd like to share with you. By focusing all my attention, energy, time and resources on One Big Project, I increased my income …