It's the most wonderful time of the year...time to think about your business plans for next year. This is a great time of year to work on your business, as December is usually a slower time of year for most small businesses (except retailers, of course!). It's also the time of year that we personally pause and reflect on the past year and set …
Cleanup and Planning: Quarterly and Year-End Checklists
It's here -- the end of quarter and the end of the year! It's time to do some "good housekeeping" in preparation for the year-end of your business. At the end of the year, it’s important to both close-out the old year properly as well as plan for the new year. I recommend you start this process early so that there isn’t a last-minute rush to …
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The I Love Lucy Guide to Marketing
In the 1950s television show, Lucy has one overriding goal: to break into show biz and to get Ricky to put her in his nightclub act. The thousands of wacky and inventive ways she went about trying to achieve this goal is what made the TV show so hilarious. Here's what Lucy can teach you about marketing There are no silver bullets, no magical "one …
Why Small Businesses Fail (or Fail to Thrive and Grow)
Why do small businesses fail? Tammy set a path to discover why her small business wasn't thriving. Tammy, a skilled and gifted horticulturist, called me to discuss what she needed to know to start her own florist and landscaping business. She had been in the horticulture industry for 10 years and was incredibly skilled at working with …
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How To Manage Success in Your Small Business
As you are building your brand, you don't think about how to manage success in your small business. You struggle, sometimes for years, to get your small business off the ground. You plan, market, sell, schmooze. You spend long hours with little rest. Then suddenly it comes: Success! Do you have a plan for managing your …
Six Reasons to Become Self-Employed in Your Retirement
So, you’re looking forward to being retired. Relaxing in the lawn chair, sipping iced tea, watching the clouds roll by. Lazy days of reading good books, traveling with family and friends, puttering around in the garden. What? That’s not the lifestyle you want? Good for you! Most retirees don’t want a lazy …
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