I ran a marketing experiment a few weeks ago, sending out an email newsletter, offering my readers either a blog post or a video tutorial on the same topic (setting and raising your fees). I wanted to see which content format they preferred, text or video. The results were surprising! After a few weeks of watching statistics, here are the …
Strategic Thinking in Uncertain Times
These are indeed uncertain times. COVID has upended all our carefully laid plans and we’ve all had to pivot in the past year. For the most part, we really don't know what's going to happen over the next year, either. News of the vaccines give us hope, but there is still uncertainty about the outcome and timing. This “not knowingness” makes it …
It’s Okay to Think Small
In nearly every business book I read and from the lips of nearly every business guru I listen to is the premise that you have to grow your business. Grow, grow, grow -- think big -- and you'll feel successful. More products, more services, more revenue -- and you'll be happy. Bigger is better, right? Here's a secret that I'm going to start …
Can You Explain Your Target Audience in 15 Minutes?
I had a tough discussion with a client yesterday. She needs to hire a marketing manager, but would rather find a person who knows her narrowly niched target audience intimately and then teach them marketing skills. I suggested to her that she turn it around. It would be far easier to first find a marketing expert who had all the skills she needed …
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Checklist: Getting Ready for the New Year
It's the most wonderful time of the year...time to think about your business plans for next year. This is a great time of year to work on your business, as December is usually a slower time of year for most small businesses (except retailers, of course!). It's also the time of year that we personally pause and reflect on the past year and set …
Cleanup and Planning: Quarterly and Year-End Checklists
It's here -- the end of quarter and the end of the year! It's time to do some "good housekeeping" in preparation for the year-end of your business. At the end of the year, it’s important to both close-out the old year properly as well as plan for the new year. I recommend you start this process early so that there isn’t a last-minute rush to …
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