Many small business owners feel overwhelmed with what they have to do and the time constraints they have for accomplishing both big goals and everyday tasks. I heard an interview with Zack Hample (who wrote a book about baseball). Zack has a 203-pound rubber band ball in his home. The interviewer asked Zack if he was obsessive about building this …
Demystifying the Art of Action Planning
Do you have an area in your business that you want to grow or change? Sometimes it feels like you can’t get there fast enough. Setting goals can seem intimidating until you realize goals are simply statements of results you want: be more profitable, finish a big project, launch a new service, or help more clients. It’s more than a mere wish …
10 Ways to Cope with a Recession
Whether we're in a recession or not, the economy surely seems shaky right now. Some countries are officially in a recession and some countries show signs of heading there in the next 12 months. Some industries are struggling while others are flourishing. When things take an economic downturn, how will you handle it for your business? Now is the …
Do You Have Enough Clients To Survive?
When your business is offering a one-on-one or group service, you have to determine how many clients you'll need in order to reach your goals. You don't have to have a group of ready-made clients when you begin, but it helps if you have a good network of people who you can approach, asking them to become clients. Start by making a list of your …
What Should Your Service Fees Be?
When you sell services rather than products, pricing can be a challenge. Consulting, coaching, workshops, mastermind groups, professional speaking, and one-on-one services of all kinds -- all these services require you to think strategically on several levels so you can be profitable in your business. Don't just charge what your competitors …
Do Customers Prefer Blogs or Videos?
I ran a marketing experiment a few weeks ago, sending out an email newsletter, offering my readers either a blog post or a video tutorial on the same topic (setting and raising your fees). I wanted to see which content format they preferred, text or video. The results were surprising! After a few weeks of watching statistics, here are the …