When your business is offering a one-on-one or group service, you have to determine how many clients you'll need in order to reach your goals. You don't have to have a group of ready-made clients when you begin, but it helps if you have a good network of people who you can approach, asking them to become clients. Start by making a list of your …
What Should Your Service Fees Be?
When you sell services rather than products, pricing can be a challenge. Consulting, coaching, workshops, mastermind groups, professional speaking, and one-on-one services of all kinds -- all these services require you to think strategically on several levels so you can be profitable in your business. Don't just charge what your competitors …
Do Customers Prefer Blogs or Videos?
I ran a marketing experiment a few weeks ago, sending out an email newsletter, offering my readers either a blog post or a video tutorial on the same topic (setting and raising your fees). I wanted to see which content format they preferred, text or video. The results were surprising! Blog post: 9 things to consider when raising your fees …
How To Raise Your Fees
There is a delicate balance between the fee you need/want to charge for your products and services and the fee that people are willing to pay. But with so many business costs rising, there comes a time when you must raise your rates in order to remain profitable. In addition, as your skill, knowledge and experiences grow, you are more valuable to …
How to Copyright Your Materials
Do you copyright your materials after you create them in your business? I'm not an intellectual property attorney. But I've had my small business work stolen enough times that I know how to protect myself. It's really important that you do copyright your work officially through your government channels. Yes, most governments say that the …
Strategic Thinking in Uncertain Times
These are indeed uncertain times. COVID has upended all our carefully laid plans and we’ve all had to pivot in the past year. For the most part, we really don't know what's going to happen over the next year, either. News of the vaccines give us hope, but there is still uncertainty about the outcome and timing. This “not knowingness” makes it …
